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FarSides. July 25th, 2010. Purpose. Create multiplayer games Operate online Free to play Adult target O pen source. Image symbolizing Purpose (or something that sums up
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FarSides July 25th, 2010
Purpose • Create multiplayer games • Operate online • Free to play • Adult target • Open source Image symbolizing Purpose (or something that sums up “We create and operate free to play multi-player online games, for an adult target, in an open source environment. “)
Free to play Image that symbolizes social gaming (maybe something with a Facebook logo somewhere, investors will like it :D ) • Huge online market growth • Impact on the value chain • Consumer reach • Financial risk • Free to play • Large user base & social • Accessibility • Time consumption
Adult target Image (possibly funny if tasteful : ) ) of a mum playing a computer game • New categories of players • New expectations • Connected to the real world • Blur frontiers & raise questions • New unexploited niches
Open Source Image (possibly funny if tasteful : ) ) of a group of people building something together, or something that symbolizes free software (without the geek part) • Paradigm shift with communities • Involvement • Openness • Ownership • Open source • Acknowledge change • Retain core IP value
Business model Image of a well-known brand that makes billions but where only a small portion of their users pay (need to find a good example – couldn’t get one on top of my mind) • Free to play games • Large base of players • 5% pay • Value based on brand • B2B : Serious games
Current dev - HackIt • Concept • Adventure • Artificial intelligences • Hacking & impacting the real Web • Target audience • Sci-fi (I Robot, Matrix…) • Adult • Gender-neutral Screenshot of Hackit(a hack result)
Market & Competition Screenshots of competitors (like the one David put below) • Markets : Social & MMO • Consumer reach • Social networks (Facebook) • Trend-setters & WOM • Ads & revenue sharing • PR & Events • Competitors • Traditional retail • Online free to play
Team Directors David Blanchard – Operations and Production Xavier Antoviaque – Open Source & Community Contributors & contractors Deborah Moreira – Graphic design VladDragu – Development + 21 others
Next steps Image that represent things like: saving money/avoiding to overspend, or a careful/controlled start before a very fast acceleration (sorry, I know it’s vague ) Need to be serious here • HackIt! development • Alpha iterations (2-4 months) • Beta iterations (3-9 months) • Start small and limit risks • 180 K€ for the first year • Milestone after 6 months (70k€)