1 / 12

Chapter 7

Chapter 7. Secondary Data Searches. Learning Objectives. The purpose and process of exploratory research Two types and three levels of management decision-related secondary sources The process for conducting a literature search. Exploratory Phase Search Strategy. Discovery/ Analysis

yelena
Download Presentation

Chapter 7

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 7 Secondary Data Searches

  2. Learning Objectives • The purpose and process of exploratory research • Two types and three levels of management decision-related secondary sources • The process for conducting a literature search

  3. Exploratory Phase Search Strategy Discovery/ Analysis Secondary Sources Search Strategy Expert Interview Group Discussions Individual Depth Interviews

  4. Exhibit 7-1 Integration of Secondary Data into theResearch Process

  5. Objectives of Secondary Searches • Expand understanding of management dilemma • Gather background information • Identify information that should be gathered • Identify sources for and actual questions that might be used • Identify sources for and actual sample frames that might be used

  6. Conducting a Literature Search Define management dilemma Consult books for relevant terms Use terms to search Locate/review secondary sources Evaluate value of each source and content

  7. Levels of Information Primary Sources: Memos Letters Interviews Speeches Laws Internal records Secondary Sources: Encyclopedias Textbooks Handbooks Magazines Newspapers Newscasts Tertiary Sources: Indexes Bibliographies Internet search engines

  8. Exhibit 7-2 Integrating Secondary Data

  9. Handbooks Information Sources Indexes/ Bibliographies Directories Dictionaries Types Encyclopedias

  10. Exhibit 7-4 Review of Advanced Search Options

  11. Exhibit 7-5 Advanced Searching Process

  12. By reading we enrich the mind, by conversation we polish it. Source: Cooper R. D. & Schindler, S. P. (2006). Business Research Methods 9e. McGraw.Hill

More Related