Advertising, Events, Outdoors, Films

1. Advertising, Events, Outdoors, Films

2. OUR AIM To become Asia’s best TTL company. Partnering our clients by becoming an extension to their businesses…very simply put, we create ideas, transform them into tangibles and deploy them on ground creating “Max Impact”

3. What is a TTL Agency • TTL is a neologism describing an existing process • In the TTL approach, a mix of ATL and BTL are used to integrate a marketer's efforts and optimize returns from these separate investments.

4. What We Do

5. Why a TTL Agency& Why Now? • Current Industry Situation • The marketplace fiercely competitive, to reach out to customers, marketing needs to innovate • Marketing reduced to vendor management and cost accounting • Result • Time wasted on non core competencies • Multi vendor, multi channel management proving costly, time consuming • Increasing costs from large teams, delay in customer reach • What a TTL Agency offers? • One stop solution for all go to market activities • Cost effective due to in house capabilities • Single point of contact for all activities – resulting in low involvement of large teams from clients • Faster go to market for clients • Increasing revenue through decreasing costs • Resulting in • A differentiated & unique proposition to communicate your brand attributes • ROI and VFM positive solution • Less Headaches

6. ABOUT US

7. Our Team The core of the agency consists of 6 experienced professionals covering the entire scope of integrated advertising & marketing services. • Kunaal Bhardwaj • Over a decade of experience in some of the biggest agencies like JWT, Saatchi and Dentsu, this IIM K graduate has handled many Blue Chip accounts like Nestle, Maruti, Sony to name a few.

8. KishoreVij • KishoreVij is a creative professional with over 2 decades of experience in the high end creative space having worked on some of the most major clients in the country and abroad from Reebok to Pepsi, from Frito Lays to Hero Honda and many others. He is also an acclaimed photographer and cinematographer • Rohan Sharma • Over 5 years of experience working with brands like Pepsi, Mountain Dew and Oakley among others. He brings with him strong organizational skills and a keen eye for design and aesthetics

9. KunalChatterjee • Business development and client relations • Ashutosh Chaudhary • Signages, outdoor, 3D Media,Corp. gifting and Sports Marketing • Arjun Chopra • Events , Promotions and On Ground Activation • Brain Cell Media - In house film production division - Currently producing TV Show for NDTV as well as many ad and corporate films

10. Work!! Creation

11. Our Approach

12. Campaign Planning

13. Campaign planning is approached from a media planners perspective: • Brand objectives • Target audience • Audience insights and mindsets • ROI • Combined with our event planning tool which provides: • Platform selection i.e. on-street, shopping centre or event based • Site scoring - venues rated for footfall,sighting and impact • Historical analysis

14. When Minimalism is Elegance

17. When “Passion” does not mean sexy women…….

21. The Wow Factor • Augmented reality Applications • 3D high Impact creatives like Billboards, Signages, POS, Props, Product Replicas • Creation of customer loyalty Programmes by promotional products, custom branded giveaways and exclusive designs if required • Pan India time bound executions from reccee, designing, fabrication & execution through our certified Signagegroup vendors • Customized QR APPS for clients

22. OOH • Liasoning with media owners pan India for Transit, Ambient, Out Of Home media • Media Plans with actual status of availability of sites at most competitive rates in the industry • Stringent print quality and maintaining of brand guidelines by executing prints at single location and dispatching for installation

23. On Ground • Boutique events, Automobile, Lifestyle, Sport, Intellectual Properties, Television

24. AREAS of OPERATION • Automobile • Work with Clients and create opportunities that meet their communication objectives through • Drive Experiences and Track Events • Launches and Media Junkets • Displays • Existing Customer Engagement • Lead generation and Test Drive Programs. • Motorsport – Team Marketing and Event Management

25. AREAS of OPERATION • Lifestyle • To work with select lifestyle brands and media companies who rely on the type of programs listed below to engage audiences. • Fashion Shows • Awards • HNI Customer Engagement • Sponsorships • Launches

26. AREAS of OPERATION • Sport • Use Sport as a medium for brand activation and customer engagement. The focus will be on the following key sport which are now on an upswing in India. • Golf – Corporate Events / Support to Tour Events / Clinics • Motorsport – Team Marketing for National and International events. Event management of existing events. • Basketball – Three on Three Street Ball. • Soccer – Corporate Futsal and Soccer. • Tennis – Corporate Events and Exhibition Games.

27. AREAS of OPERATION • Intellectual Properties • Recently Launched Petroheads, a community and Loyalty programme of automobile enthusiasts in India. • The Fashion Cruise – India’s first floating fashion week which is an annual feature in the summer in collaboration with Star Cruise. • The Soccer School – A Summer training camp for 1000 school children with English Premier League Coaches.

28. AREAS of OPERATION • Television • No event is complete without television, our expertise on television covers • Content Planning Packaging and Strategy for our events • Television Production of our events.

29. Film Production • In house Production Studio – Fractul Media. • Producing TVC’s , Radio & AV’s • Creators and producers of “INDIA’s MOST HAUNTED” tv show on NDTV Goodtimes • All scripts created under direct supervision of Line Production Unit head to minimize time and costs

30. SOME WORK

32. Sponsorship Opportunities-Sports

33. Thank You

36. Wow Effect 3D

37. WOW Effect @ 2D

38. cLIENTS • No company is built without its clients. • Below are a group of clients who have been our biggest strength in the last 4 years and continue to be so. • Maxposure Media Group , FHM Magazine , Renault , Maxim , Sports Illustrated, Skoda Auto , Rolls Royce , Fast Trax , Mercedes , UTV , Overdrive , Auto X , ING Bank , Star Cruise , Kingfisher , HSBC , The Doon School , Beam Global , FHM , Zampa Wines , Bacardi Martini India , BG Auto , Shell , Pirelli.

39. Thank You