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Digital Strategies for Dental Schools. Maryann Boyle July 15, 2012. Why Dental Schools?. Relevant Need to promote themselves Somewhat laggard in adapting to new technologies Interesting, with several separate, distinct audiences Students Parents Alumni External partners It’s my job.
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Digital Strategies for Dental Schools Maryann Boyle July 15, 2012
Why Dental Schools? • Relevant • Need to promote themselves • Somewhat laggard in adapting to new technologies • Interesting, with several separate, distinct audiences • Students • Parents • Alumni • External partners • It’s my job
Schools for comparison • Tufts University School of Dental Medicine • Harvard School of Dental Medicine • BU Henry M. Goldman School of Dental Medicine
Tufts Dental • Mission: • To prepare students to practice dentistry in the 21st century • Target audience • Students/prospective students • Alumni • Faculty/staff • Patients • Practicing dentists • Research subjects/sponsors
Tufts Dental • Competitors • Harvard • BU • 72 other dental schools in US and Canada • Audience Outreach • Website • Facebook • Twitter • RSS
Tufts Dental: Recommendations • Scrap it! • Recreate it • Get professional help • Hire Skilled staff • Embrace Social Media
Harvard Dental • Mission: • To prepare students to practice dentistry in the 21st century • Target audience • Students • Alumni • Faculty/staff • Patients
Harvard Dental • Competitors • Tufts • BU • 72 other dental schools in US and Canada • Audience Outreach • Website • Facebook
Harvard Dental: Recommendations • Clean U • Re-design for Alumni • Embrace Social Media!
Boston University Dental • Mission: • To prepare students to practice dentistry in the 21st century • Target audience • Students/prospective students • Alumni • Faculty/staff • Patients • Practicing dentists • Research subjects/sponsors
BU Dental ? • Competitors • Harvard • Tufts • 72 other dental schools in US and Canada • Audience Outreach • Website • Facebook • Twitter • RSS • YouTube
BU Dental: Recommendations • Keep up the Good Work … and More
In comparison… …there’s NO comparison!