Sunchronicity Your One Stop Source for Residential Solar Power and Heat

1. Sunchronicity • Objective • Make it easy for homeowners to acquire solar power and solar heating systems • Alternative Energy Sources • Market poised for rapid growth – US photovoltaic market projected to exceed $6B/yr by 2010 • Existing Players • Many solar system designers/installers around the country – but, all are geographically constrained • How we fit in • No one has assembled a national network of installers • No one has made the process easy – without tacking on huge fees! • No one has offered a forum for installers to be rated by actual customers • How we make money • By linking homeowners with installers and providers of hardware • If market demand warrants: • We may offer private label products • We may offer micro-wind & micro-hydro products • We may target commercial buildings • We may seek to create an installer franchise model SunchronicityYour One Stop Source for Residential Solar Power and Heat

2. Specifics • Provide compelling, free, helpful content • Educate customers with free, easy to understand material about how solar power sources can reduce utility bills • Provide free cost and payback calculators • Assemble national network of certified installers • Leverage NABCEP (North American Board of Certified Energy Practitioners) • Benefit to installers • New, pay-for-performance advertising channel • Owners can focus on what they do best – design and install systems • Benefit to consumers • Multiple bids ensure fair price is paid • User feedback provides eBay-like ratings • Offer “Lending Tree” type model, where homeowners can request bids from multiple local installers • Aggregate customers to produce bulk discounts • Once a certain number of customers are identified within a specific region, installers can offer bulk discounts (e.g. www.solarcity.com, in California only) SunchronicityYour One Stop Source for Residential Solar Power and Heat

3. US Market Potential Number of US households:Currently 108.8M, projected to reach 115 million in 2010 (Source: Current Population Report, US Department Of Commerce) Projections on market size for Photovoltaic Applications:Annual U.S. market for Photovoltaic applications is expected to be about $6.6 billion, including equipment and installations (Source: The study, "PV Grid Connected Market Potential in 2010 Under a Cost Breakthrough Scenario," prepared by Navigant Consulting.) Market Potential for Solar Thermal Systems: U.S. potential is more than $450M/yr, and World potential is approximately 10 times that (Source: Report on Solar Thermal Systems Analysis: US Department of Energy, Solar Energy Technologies) SunchronicityYour One Stop Source for Residential Solar Power and Heat Solar suitability: Effective in most of the country Source: nationalatlas.gov Source: Report on Solar Thermal Systems Analysis: US Department of Energy, Solar Energy Technologies

4. Getting a System Installed Today • We pursued what it takes to get a system installed, and here is what we found • Easy to find local installers • But - no current information rating these installers • Easy to find cost calculators • But little guidance on what I need for my home • Calls to installers yielded differing results: • Some offered estimated quotes over the phone • Some only offer a quote after visiting you in person, and after charging a fee: $300+ per visit! • Shopping around for multiple quotes takes a good amount of time, and in most cases, money! SunchronicityYour One Stop Source for Residential Solar Power and Heat Source: NTH Power, Clean Edge, Inc.

5. Website www.sunchronicity.com SunchronicityYour One Stop Source for Residential Solar Power and Heat

6. Recap • We are looking to capture a fractional share of a fast growing, multi-billion dollar market • The business will be built upon: • Technology • Website with compelling, free content • Scalable platform to link installers and homeowners • User feedback forum • Relationships • We will build a national network of installers • Focus first on major metropolitan markets with the • strongest tax incentive programs • Venture Capital is moving into alternative energy companies SunchronicityYour One Stop Source for Residential Solar Power and Heat

7. Financials and Ownership Structure • Our cash flow projections over 5 years yield NPV of $2.7M • Cash flow positive after 2 years, cumulative cash flow positive in year 5 • Peak cash flow needs are <$600K – we are seeking to raise cash to carry us through this nadir • We are investing $200K of our own money, and will sit on the Board of Directors • We are seeking $400K investment, in exchange for a 40% equity stake • This implies a $1M valuation – significant “hair cut” to our projection • If our valuation is correct, and if we sell the business in 5 years, investor IRR = 37% • Funding will cover salaries, technology build out, and advertising • CEO, 5 salespeople (to sign up installers), 1 internal IT, 1 staff accountant • Outsource initial technology development • Our valuation model only requires that we capture 1.3% of the potential market! SunchronicityYour One Stop Source for Residential Solar Power and Heat