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Global News Trends (2) Pertemuan 07 - 08

Global News Trends (2) Pertemuan 07 - 08. Matakuliah : O0394 – Teknik Reportase dan News Caster Tahun : 2010 . Learning Objectives. This session will discuss certain cases related to the theory of Global News Trends explained in the previous part.

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Global News Trends (2) Pertemuan 07 - 08

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  1. Global News Trends (2) Pertemuan 07 - 08 Matakuliah : O0394 – Teknik Reportase dan News Caster Tahun : 2010

  2. Learning Objectives This session will discuss certain cases related to the theory of Global News Trends explained in the previous part. By having further discussion the facts and cases, it is expected that the students will have clearer view on the influence of the improved media trend to the community. 3

  3. The Ever Changing Face of Mass Media The ‘Cultural Revolution’ on mass media has been happening. Changes in the mass production and rapid distribution of messages across barriers of time, space and social grouping brings about systematic variations in public… (George Gerbner) 4

  4. The Trends: Newsgathering, Production, and Distribution (1/3) Technology Spin Up the Presses! The technology replenishes the newsgathering method in the newsrooms. The journalists can do their jobs via email, can monitor police communications frequencies, confirm stories via internet, track rumors via news sites blogs (or web logs), and get raw data from search engine. 5

  5. The Trends: Newsgathering, Production, and Distribution (2/3) In Production Process? The journalism work on production process have been much easier also with the help of technology. For example: Satellite delivery of copy to remote printing plants speeds the news to the readers in all sides of the world. 6

  6. The Trends: Newsgathering, Production, and Distribution (3/3) Distribution Trends… The barriers of reading newspapers are no more existing for the readers. The terms ‘daily me’ and ‘electronic ink’ represent the access to get information from newspaper is at ease. There are internet and web log (or blogs) that facilitate ‘reading newspaper’ the simple way. 7

  7. Newspaper vs ‘Viewspaper’ (1/14) It all started with the idea of whether the Views (the format) or the News (the content) that matter. Simon Kelner of the UK’s The Independent said: “The views behind the news, it’s more and more what newspapers must do.” 8

  8. Newspaper vs ‘Viewspaper’ (2/14) But Alan Rusbridger of The Guardian disagreed and stated: “What matters is journalism… News is where it all has to start.” 9

  9. Newspaper vs ‘Viewspaper’ (3/14) • The first compact newspaper format edition, The Independent, was first launched on September 20 2003; • Firstly, it used the term compact instead of tabloid to avoid the negative connotation; 10

  10. Newspaper vs ‘Viewspaper’ (4/14) • The purpose of changing the newspaper format is to reduce cost of production and (hopefully) to increase readers and advertisements; 11

  11. Newspaper vs ‘Viewspaper’ (5/14) As stated by Grzegorz Jankowski, Editor in-Chief of Poland’s Fakt, on the newspaper compact version: “It is popular, quick, modern; it informs explicitly about the topic; it is independent and friendly towards readers and it helps them to solve the everyday problems.” 12

  12. Newspaper vs ‘Viewspaper’ (6/14) • The impacts on the changing format of newspaper are significant: • the increase on circulation numbers • the assumption on the emerging of new target markets from the advertising 13

  13. Newspaper vs ‘Viewspaper’ (7/14) • The compact format was followed by The Times and the trend spread to Ireland, Scandinavia, Australia, New Zealand, and Mexico; • The newspaper companies who followed the trend experienced the increase on sales levels but not with those with traditional format; 14

  14. Newspaper vs ‘Viewspaper’ (8/14) The domino effect around the world on the compact format: • The Independent becomes dual-format newspaper, 30 September 2003; • The Times goes dual, December 2003; • The Belgian regional Gazet van Antwerpen goes dual-format, March 2004; 15

  15. Newspaper vs ‘Viewspaper’ (9/14) • The Scotsman launches a Saturday compact edition, May 2004; • The German’s Axel Springer launched Welt Kompakt, Die Welt, the Berliner Morgenpost, 17 May 2004; 16

  16. Newspaper vs ‘Viewspaper’ (10/14) • The Independent dropped the broadsheet format and become the first quality compact newspaper, June 2004; • The Guardian and The Observer goes dual, 2006; 17

  17. Newspaper vs ‘Viewspaper’ (11/14) • Autumn 2004 Sweden’s newspaper and January 2005 the Norway’s Aftenposten plans to go compact. (source: The Independent, 7 July 2004) 18

  18. Newspaper vs ‘Viewspaper’ (12/14) • Some newspaper decided to still print the broadsheet version along with the compact version but some publishers completely abandon their traditional broadsheets like The Independent and The Times; 19

  19. Newspaper vs ‘Viewspaper’ (13/14) Are there bad impacts of the compact format? The smaller size of newspapers provides rather bad influence on the business of advertising agencies. 20

  20. Newspaper vs ‘Viewspaper’ (14/14) As one press director says: “An ad may look bigger on compact page but there will be less editorial on that page, which means a reader will spend less time looking at it.” 21

  21. Free or Paid for-Targeting Young Readers (1/9) Young readers are considered to be the elusive readers for their unique habits of media consumption. This demographic habit of attending/ consuming certain type of media is the influence of the changes on demographic habits within society. 22

  22. Free or Paid for-Targeting Young Readers (2/9) According to OPA’s Generational Media Study: • Only 38% of 35-54 years old (in the USA) read the newspaper; • Nearly 17% of 18-24 years old read the newspaper. 23

  23. Free or Paid for-Targeting Young Readers (3/9) Piet Baker, Associate Professor of Communication Science at the University of Amsterdam, agreed that the change of habit among young readers is due to demographic reasons. 24

  24. Free or Paid for-Targeting Young Readers (4/9) • A smaller families and less regional orientation; • Kids live in a more audio-visual environment with television, the internet and mobile phones keeping them busy all the time. 25

  25. Free or Paid for-Targeting Young Readers (5/9) What actually the young readers want? • John Lavine, director of the Readership Institute, at the annual conventions of the ASNE and NAA: “Newspapers can gain a wider audience among the young and minorities by paying more attention to their interest in their lifestyle coverage, features, and ads.” 26

  26. Free or Paid for-Targeting Young Readers (6/9) Russel Pergament, founder of amNew York stated: “What these kids like is fast, blather free and unbiased. Something to give them a good, comprehensive scan of the country in twenty minutes.” 27

  27. Free or Paid for-Targeting Young Readers (7/9) IHT reports: Students at Donatelli-Pascal wanted for more editorials, more political coverage and more hard-hitting news. “Finally, confirmation that young readers want more than fluff…” (The International Herald Tribune, June 28 2004) 28

  28. Free or Paid for-Targeting Young Readers (8/9) What are the efforts of the media companies to answer the need of the young readers? • Transforming the newspaper business: • Chicago Tribune with Red Eye youth edition; • Germany’s Die Welt with their edition Welk Kompakt; • The Boston Globe with its Boston Teens in Print; • The Hindustan Times with Hindustan Times NEXT. 29

  29. Free or Paid for-Targeting Young Readers (9/9) • Incorporating the text message alerts and giving young readers a chance to respond to articles online. 30

  30. Closing It is expected that this further discussion on Global News Trends, complete with concrete example, will open students’ view on media change. This discussion will have better understanding on how the students should react to the demand of the community in order to keep the media performance. 31

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