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英　才　辈　出　之　晟，国　人　留　洋　之　桥 opds.co.uk/opds 020 8660 8869

How to increase recruitment by ensuring your admissions procedures meet the needs of international pupils and agents Name: Larry Field Job Title: Director Company: Overseas Personal Development Services (O.P.D.S.). 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869.

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英　才　辈　出　之　晟，国　人　留　洋　之　桥 opds.co.uk/opds 020 8660 8869

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  1. How to increase recruitment by ensuring your admissions procedures meet the needs of international pupils and agentsName: Larry Field Job Title:DirectorCompany:Overseas Personal Development Services (O.P.D.S.) 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  2. Formed in 1996, O.P.D.S. specializes in the field of educational consultancy. • We offer: Placement / Guardianship / Testing / Tours to China Parents + Agents \ ∕ Beijing Office ↕↕ London Office ∕ \ Students + Schools 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  3. Background • 14 Years’ Experience • China Market / Beijing Office • 100+ schools in the UK • British education is highly regarded by the Chinese market • They may be seeking 'A' level / IB / GCSE / ISC courses • We offer Personal Placementservices taking into account • entry requirements, cost and location. • Key factor = suitability of the institution for the student. 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  4. Basic China Statistics • Population = 1.4 Billion • GDP increased 400% since 2000 • GDP per head grown at 14% since 2000 • Exchange Rate: Was 16 Rmb v. £1, now 10.40 • Salary up 6% to 8% every year since 2004 except 2009 (3%) • Student numbers: 34% of 2010 overseas recruits in ISC schools are Chinese/Hong Kong • Numbers are likely to grow as more parents can afford. 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  5. Factors in School Selection • League tables deemed critical by parents • Girls’ schools sometimes specified • Price is not a key factor – don’t be too cheap! • Limited knowledge of GCSE and IB • Reasonable knowledge of A-Level • Past experience – exam results and percentages • University destination list 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  6. Key Aspects of the Admissions Procedure • Customer Service • Entrance Procedures • Visits & Taster days • Developing your relationship with agents 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  7. Customer Service • The key factor in your success. • Swiftness of reply. Remember competition. • Information available/assistance at busy periods and holidays. • Contact names/numbers/useful e-mails. • Updated information on your website 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  8. Entrance Procedures • Clarify your entrance requirements • Help us to understand the type of students you will consider • Avoids wasting time and effort 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  9. EFL Levels and Lessons • Clarify entry levels for each course/key entry point • Assistance with using your test • IELTS component scores • Aged 18+, now required to have IELTS • Provision of EFL lessons in school • Additional compulsory EFL in AS / A2 • Fee ‘package’ to include EFL 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  10. Entrance Procedures • Testing • Selection • Offer • UKBA Rules & Regulations! 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  11. Entrance Procedures Payments: • Commission structure and percentage • Possible incentives for additional numbers recruited • Sign off by Registrar • Bursar Issue – late payment can be detrimental • Relation to sub agent 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  12. Visits & Taster Days • Maximize the opportunity of the visit for overseas families and agents • Good hospitality • Agents share their experiences! 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  13. Developing relationships withyour agents • Agents visit your school to see/learn/update/keep you updated. • Key interface between families and schools • Office(s) overseas operating are on your behalf • They speak the local language • They help translate materials • Agents play a key role when selecting schools 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  14. What to include in your website & agent handbook • Key facts & figures • Courses – do you offer pre-A level/pre-IB year? • Results – with percentage tables • Fees (including deposits, EAL fees etc) • Entry requirements for each intake year • Pie chart of boarding numbers and nationality 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

  15. What to include in your website & agent handbook • Map of UK showing your location and proximity to airports • Information about your location – nearest town and attractions • Details of EFL lessons, with costs • Flowchart of steps in your recruitment process • Timescale by which your commitment will be made • Key dates in School Calendar, especially P/T evenings • Key contacts 英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn 020 8660 8869

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