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Reading Raven

Reading Raven. a learn-to-read app for 3-7 year old kids Jane Klausen, Early Ascent, LLC jane@earlyascent.com @jvklausen. Reading Raven for iPad. Early Ascent, LLC The inspiration Initial launch: February 4, 2012 Upcoming launches

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Reading Raven

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  1. Reading Raven a learn-to-read app for 3-7 year old kids Jane Klausen, Early Ascent, LLC jane@earlyascent.com @jvklausen

  2. Reading Raven for iPad • Early Ascent, LLC • The inspiration • Initial launch: February 4, 2012 • Upcoming launches • “There’s an app for that” - the business of app development • iTunes: Books and Educational apps – about 20,000 • How we rank – and the importance of reviews • Video introduction

  3. Importance of Social Media • App developers and social media • Third party review sites / blogs • App saver / discount sites • Mom blogs / forums • Blogging / contributed stories • Facebook (Groups) • Twitter • YouTube • Forums • Other…

  4. How to Rise above the Noise? • The indie developer dilemma: how to become the Angry Birds of your category... • Games = 17% of apps, command 60% of downloads. • Books and Education = 21% of apps, but only 2% of downloads combined • Additional background from Forbes • Rankings: PadGadget • Moms With Apps: Best Practices

  5. How You Can Help… • Goals / Objectives • get 5+ blockbuster reviews in the next 2-3 months • Win coveted awards for our category • Become the Toontastic / Toca Boca of edu apps • Garner influencer / editorial / school attention • Get on Hot App, Top App, Best App, Price Cut lists • Become thought leader • How – Strategies / Tactics • Improve app, extend to more platforms, better videos • Request reviews (maybe pay for some), advertise • Engage w/ influencers, maybe via blog posts, tweets, FB • Direct end users engagement via forums, FB Groups • Expand Social Media reach via Blogging, Twitter, FB campaigns • FB advertising / advertising on review sites / pubs / forums • Constraints

  6. Integrated Social Media Marketing Strategy • Goals – get reviews, win awards • Objectives – 5 blockbuster reviews, 1 award • Strategy – target video review sites • Tactics – develop videos to target review sites A, B, C, then submit Be mindful of constraints

  7. Resources • Reading Raven in the Apple App Store: http://itunes.apple.com/us/app/reading-raven-for-ipad/id496586135&mt=8 • Brief YouTube video: http://www.youtube.com/watch?v=uSCWwALHqWc • More information: http://www.readingraven.com/ http://www.facebook.com/readingraven @readingraven • Reviews: http://www.readingraven.com/news/

  8. Questions? Jane Klausen Early Ascent, LLC jane@earlyascent.com @jvklausen 206.817.4654

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