What’s New!

1. What’s New! • An exclusive Webinar for eHC.comNetwork Partners

2. KIDSHEALTHENGAGING HEALTH MEDIA

3. WHAT IS KIDSHEALTH? The Nemours Foundation is one of the country’s largest nonprofit organizations devoted solely to children’s health. • KidsHealth creates engaging, family-friendly online, video, and print media for parents, kids, and teens. • KidsHealth’s physician-led editorial staff is expert in communicating complex medical information in language readers can understand. • KidsHealth is widely recognized for its outstanding content including consecutive year Webby Awards (for Best Family/Parenting and Best Health). • KidsHealth is created by the Nemours Center for Children’s Health Media, part of the nonprofit Nemours Foundation.

4. KIDSHEALTH CONTENT FOR PARENTS, KIDS, AND TEENS SEARCH: Enter a keyword to find a topic of interest such as “asthma” or “bullying.” SECTIONS: Age-appropriate content can be found by entering through the individual sections: Parents, Kids, or Teens.

5. HALLMARKS OF KIDSHEALTH CONTENT Robust graphics Toggle between English & Spanish versions Emotional side of every topic In-article animations Current medical review

6. PRINTER-FRIENDLY VERSIONS OF ARTICLES PRINTER-FRIENDLY VERSIONS OF ARTICLES

7. MOST VISITED ARTICLES: 1Q 2008 PRINTER-FRIENDLY VERSIONS OF ARTICLES • A Week-by-Week Pregnancy Calendar (Parents) • Checking Out Cuts (Parents) • A Guide for First-time Parents (Parents) • Mad Cow Disease (Parents) • Going to a Psychologist (Parents) • Winter Sports – Sledding (Parents) • 10 Things that Might Surprise You About Being Pregnant (Parents) • Smoking Stinks (Kids) • A Kid’s Guide to Shots (Kids) • The Food Guide Pyramid (Kids)

8. MOST VISITED ARTICLES: 2Q 2008 • A Week-by-Week Pregnancy Calendar (Parents) • Mad Cow Disease (Parents) • A Guide for First-time Parents (Parents) • 10 Things that Might Surprise You About Being Pregnant (Parents) • Exercising During Pregnancy (Parents) • How the Body Works Main Page (Kids) • Overweight and Obesity (Parents) • Meningitis (Parents) • Feeding Your Newborn (Parents) • Sudden Infant Death Syndrome – SIDS (Parents)

9. MEDICAL, EMOTIONAL, BEHAVIORAL & DEVELOPMENTAL INFORMATIONFOR PARENTS MEDICAL, EMOTIONAL, BEHAVIORAL & DEVELOPMENTAL INFORMATIONFOR PARENTS

10. WHAT’S NEW— FOR PARENTS KidsHealth news provides parents with current medical research and news from medical journals. Each article includes a “What This Means to You” section to help parents understand.

11. WHAT’S NEW— FOR PARENTS • RECENT ADDITIONS: • Bunk Beds Send Kids of All Ages to the ER • Childhood Obesity Rates High, But Not Rising • Exercise Helps Girls Fend Off Breast Cancer Later • Smoke-Free Restaurant Laws Help Curb Teen Smoking • AAP Updates Its Stance on Soy Formula • Chocolate May Help Curb Preclampsia During Pregnancy • CDC Warns of Measles Outbreaks in the U.S. • C-Sections Tied to Some Premature Births • Nearly a Third of New Parents Know Little About Infant Development

12. WHAT’S NEW— FOR PARENTS Recent study on Childhood Obesity featured in “News” section and new articles published for teens

13. WHAT’S NEW— FOR PARENTS New content that helps parents ensure their families stay healthy and active

14. WHAT’S NEW— FOR PARENTS KidsHealth recently updated your BMI Calculator for parents, kids, and teens.

15. WHAT’S NEW— FOR PARENTS New articles on Auditory Neuropathy and related articles on hearing loss

16. MEDICAL, EMOTIONAL, BEHAVIORAL & DEVELOPMENTAL INFORMATIONFOR KIDS MEDICAL, EMOTIONAL, BEHAVIORAL & DEVELOPMENTAL INFORMATIONFOR KIDS

17. WHAT’S NEW— FOR KIDS New articles for kids published in “Everyday Illnesses and Injuries” section

18. WHAT’S NEW— FOR KIDS

19. WHAT’S NEW— FOR KIDS New article featuring New York Giants nutritionist & defensive end Justin Tuck.

20. WHAT’S NEW— FOR KIDS KidsHealth For Kids Only magazineis a great publication for school outreach, health fairs, etc. (Only $0.25/copy) “All About Bones” “Germs” arriving Fall 2008 “10 Burning Questions” “The 5 Senses”

21. MEDICAL, EMOTIONAL, BEHAVIORAL & DEVELOPMENTAL INFORMATIONFOR TEENS

22. WHAT’S NEW— FOR TEENS New articles published in “Your Body” section

23. WHAT’S NEW— FOR TEENS New articles published on general teen topics

24. HEALTH INFORMATION IN SPANISH

25. WHAT’S NEW— SPANISH (PARENTS) New article “Who’s Who in the Hospital” and related articles for Spanish members Communicating with Your Doctor or Healthcare Worker Going to the Emergency Room Knowing Your Child's Medical History

26. WHAT’S NEW— SPANISH (KIDS)

27. WHAT’S NEW— SPANISH (TEENS) New article about Goal Setting and new content about teens and their body

28. MARKETING & PR

29. MONTHLY MARKETING: AUGUSTBACK TO SCHOOL (For Parents) General articles for parents about Going Back to School

30. MONTHLY MARKETING: AUGUSTBACK TO SCHOOL (For Kids) General articles for kids about Going Back to School

31. MONTHLY MARKETING: AUGUSTBACK TO SCHOOL (For Teens) General articles for teens about Going Back to School

32. MONTHLY MARKETING: AUGUSTNATIONAL IMMUNIZATION AWARENESS MONTH

33. MONTHLY MARKETING: SEPTEMBERBABY SAFETY AWARENESS MONTH Safety printouts and articles help to ensure children stay safe.

34. MONTHLY MARKETING: SEPTEMBERSUICIDE PREVENTION WEEK (9/9 – 9/15) Help prevent teen suicide by providing information & resources for members

35. MONTHLY MARKETING: OCTOBERHALLOWEEN SAFETY Articles to help keep families safe and healthy this Halloween. The Pumpkin Game is a favorite with kids!

36. MONTHLY MARKETING: OCTOBERBREAST CANCER AWARENESS MONTH Resources on breast cancer basics, prevention and how to talk to children about cancer.

37. Thank You Angela Kates Partner Relations Liaison (302) 651-4349 kates@KidsHealth.org