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Linkbuilding and Offsite Optimization

Linkbuilding and Offsite Optimization. Move Your Site to the Top of Google!. Great to see you (again)!. Dan Smink Partner. Dan Stratford Partner. Agenda. What is Linkbuilding and Offsite Optimization? 6 Reasons to Deploy Linkbuilding How To Start Building Links Today!

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Linkbuilding and Offsite Optimization

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  1. Linkbuilding and Offsite Optimization Move Your Site to the Top of Google!

  2. Great to see you (again)! Dan Smink Partner Dan Stratford Partner

  3. Agenda • What is Linkbuilding and Offsite Optimization? • 6 Reasons to Deploy Linkbuilding • How To Start Building Links Today! • Linkbuilding Tactics to Avoid • White Hat v. Black Hat • How to Measure Linkbuilding Success

  4. LinkBuilding and Offsite Optimization Link Building • Process of encouraging and establishing relevant, inbound links to your website Offsite Optimization • Includes all of the above, and more • Social signals where your site is mentioned • Social signals to content linked to yours • Links to content linked to yours • Links to links…

  5. LinkBuilding and Offsite Optimization 6 Reasons to Deploy Link Building/OSO • Can Improve Your Rankings on Search Engines • Drives More Traffic • Drive Targeted Traffic • Improves Site Authority • Improves Your Reputation • Increases Sales

  6. LinkBuilding and Offsite Optimization Challenges of Link Building & Offsite Optimization • Time Consuming • Better Links are Harder to Get • Can be Frustrating • Establishing Relationships • Can Cost Money - Invest Wisely • Requires Persistence • A Little Technical Aptitude • Measuring Results

  7. Examples of Offsite Optimization • Link BuildingGetting links to our site from any other site. • Guest Blog Posts • Directory listings • Press releases • Local Citations • Link “Baiting” • Social Media* • *Social Media • “Mentions” and Other Social Signals Important • Improve Value of Links • Not Much Direct Link Value (As it pertains to SEO)

  8. LinkBuilding and Offsite Optimization What Increases Link “Juice” or “Value”? • Link Location: • Domain Authority of Website • Domain Authority of Page • Relevancy of Content • “New Domain” Link • “.edu” • “.gov” • Link Type • Keyword • “Follow”

  9. LinkBuilding and Offsite Optimization What Decreases Link “Juice” or “Value” • No/Low Domain Authority • Extensive Outgoing Links • Extensive Advertising, Affiliate Marketing, etc. • Temporary Links • Sitewide Links • Bad and/or Irrelevant Content • Russian, Porn or Gambling Sites • Repeat Domain • “No Follow”, Branded, Redirect & Naked However… • Low Link Diversity • Can Negatively Affect Multiple Links • May look bad to Google

  10. How To Start Linkbuilding Today First Things First • Business Goals • Keyword research • Competitive analysis • What links? • How many?

  11. How To Start Linkbuilding Today Business Goals • “Anchoring Referrals” • Drive Client Acquisition

  12. How To Start Linkbuilding Today • Keyword research • How Competitive Are Your Terms? • Long Tail Opportunities • Competitive analysis • What links? • How many? • Tools: • Ahrefs.com • SEOmoz.org • MajesticSEO

  13. How To Start Linkbuilding Today • Search Term:“patent attorney denver” • Competitiveness • Ranking Difficulty, Spyfu: 194 • Cost Per Click in Adwords: $8 • Competitors Links Total: 1 to 70

  14. How To Start Linkbuilding Today Domain Link Analysis For Top Results

  15. How To Start Linkbuilding Today • Search Term: • “dui attorney denver” • Competitiveness • Ranking Difficulty, Spyfu: 250+ • Cost Per Click: $80 • Competitors Links Total: : 65 to 141

  16. How To Start Linkbuilding Today Domain Link Analysis For Top Results

  17. Types of Links: Press Releases • Press Releases • Lots of Links • Mixed Quality • Good Start • Good “Signal” for Other Links • Link to Home Page • Link to Other High Authority Sites • Don’t Over Optimize

  18. Types of Links: Directories • Directory Submissions • Local • Axciom • InfoUSA • Neustar • Yahoo! Dir • Business.com • Niche Directories • Avoid Mass Directory Submissions

  19. Types of Links: Guest Blog Posting Guest post blog submissions • Find blogs • Establish a relationship • Become a guest author

  20. Types of Links: Article Submission • Find Sites • Contribute articles • Relevant discussions • Forums • Newsletters

  21. Types of Links: Guest Blog Posting Networking with industry leaders • Industry Associations • Some Free • Some Paid • Current Opportunities?

  22. Types of Links: Social Media & Local Social Media & Local • Setup All of Your Accounts • Links are Often “No Follow” or Redirects • Many Count as Citations • Free!

  23. Types of Links: Link Baiting Link “Baiting” • “Say” Something Interesting • Promote (or not) • Be Creative • Try it Again

  24. White Hat v. Black Hat “White Hat”– Links you receive with no effort on your part Black Hat – Everything else? Negative Link Campaigns

  25. Linkbuilding Tactics to Avoid • Submitting website to thousands of suspicious “SEO friendly” directories • Leaving comments on blogs just to get a link • Buying links from link exchanges • Swapping links with just anyone • Spinning profile pages or content on third party websites just for links • Sitewide links • Getting only one type of link

  26. How To Measure Your Linkbuilding Success • Link Measurement Tools • Google Webmaster • Bing Webmaster Tools • Ahrefs.com • Majestic SEO • SEOMoz • Ranking Tools • Linking Domains • Backlinks • Naked v. text links • Follow v No Follow • Sources of links • Geography • Site type (.com, .gov, .edu)

  27. Questions?

  28. Contact Us Dan and Dan C1 Partners P: 303.501.1821 W: c1-partners.com T: @c1partners E: info@c1-partners.com

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