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Some revision

Some revision. Image Analysis. What is a sign? Explain the meanings of the following words: Polysemic Signifier Signified Anchor Semiology . Image Analysis. Describe what is meant my the term Demographics What is disposable income? Explain the term Product Placement

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Some revision

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  1. Some revision Image Analysis • What is a sign? • Explain the meanings of the following words: • Polysemic • Signifier • Signified • Anchor • Semiology

  2. Image Analysis • Describe what is meant my the term Demographics • What is disposable income? • Explain the term Product Placement • What is the USP of a product. • Explain: Direct Mode of address

  3. Genre • Genre means type i.e a type of media text with certain characteristics or conventions • Give some examples? • Cross genre or hybrid genre means a mix of genres e.g ‘Wall E’. • What are the genres of Wall E? • Why are they important? • Look at some film posters what genres are suggested?

  4. Genre • Genre means type i.e a type of media text with certain characteristics or conventions • Give some examples? • Cross genre or hybrid genre means a mix of genres e.g ‘Alien’. • What are the genres of the film ‘Alien’? • Why are they important? • Look at some film posters what genres are suggested?

  5. Representation • The way in which people places or events are re- presented to audiences. • Many representations of people e.g women, teenagers ethnic groups etc are often stereotypical. • Stereotyping is labelling a group or person in a certain way usually unfairly (negative) • Can you think of any teenage positive stereotypes

  6. Intertextuality • Is the link between two media texts. • E.g when watching a Film or TV programme you recognise a reference to another film or programme. • Can you think of any?

  7. Keywords • Genre, Cross genre • Conventions • Narrative • Stereotype • Representation • Intertextuality • Audience

  8. Serif font – Silver,chrome Conventional shape -portrait Superimposed eye,digitised-pixelated? Brown ? Bandage – blind-operation ? Central Image-tightly cropped VCU, Symmetrical. Dark blue-grey tint same as film Same font and size – branding? Famous director Production credits-conventional- symmetrical Strapline

  9. Genre • What was your first Cd you bought? • What was the genre? • Make a list of different Music Genre • Genres constantly changing • Hybrid/ cross genres • HW-Look through your CD collection how many Genres of music are there.

  10. A visual Pun First minimalist LP cover Use of Type Historical Image Used Colour Moods

  11. Artists Image sells the CD Mood of music portrayed

  12. Album covers as Art. How many do you recognise? Find the name of famous Pop Artist who produced this cover Intertextual references Pop Art, Gilbert and George, Andy Warhol

  13. Conventions of CD covers • Mode of address. Who does the creator think you are? • Go through thumbnails which attract? I tunes and Vista both use Cd Cover image to ‘thumb through’. Reasons? • Cd covers as Art • Important selling tool • Gimmicks

  14. Analysis of CD cover Black background- why? Connotations? Why Direct Mode of address? Font style? Number? ‘To Pack’ a gun means to carry a gun. Audience? Marketing ploy? Symbolic Gesture- Praying? Hand is a gun held up right? Texting language- Font? Mise-en-scene

  15. Key lit from above suggests ‘noir’ feel jazz is often choice of music for film noir Red white and blue –an American record? Anything else Serif City feel, associations? Sans Serif for lead Artist. Dominant image with Tenor Sax. Low angle shot emphasises dominance. Featuring other well known jazz musicians a convention of Jazz music. Sax provides divide between text and Redman Rule of thirds RED man

  16. Choose a Cd Cover of your own and deconstruct it.

  17. Audience • Target audience • Identify age, gender, race. • How might this effect the content? • Explain what is meant by a primary and secondary target audience?

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