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Effect of simulcast on betting turnover

Effect of simulcast on betting turnover. Harald Dørum, CEO Norsk Rikstoto. Norway – racing & betting with 4,7million people. 5500 starters 625 race meetings Mostly trotting. e- agents. Internet. MMS. Wide distribution via modern technology. INFO. Mobile phones.

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Effect of simulcast on betting turnover

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  1. Effect of simulcast on betting turnover Harald Dørum, CEO Norsk Rikstoto IFHA 2009

  2. Norway – racing & betting with 4,7million people 5500 starters 625 race meetings Mostly trotting IFHA 2009

  3. e- agents Internet MMS Wide distribution via modern technology INFO Mobile phones Cash register in grocery stores INFO INFO 1300 online outlets Central data systems Digital Signage, TeliText &TV 12 racetracks IFHA 2009

  4. Norwegian gambling is regulated by the Authorities The Norwegian Government has actively regulated the market, with significant effect on national gambling. IFHA 2009

  5. Digital signage in all outlets The typical outlet (”Agent”) Signage screen in the shop Information touch screens All outlets have live betting information (odds etc.) plus screens promoting the betting with commercials (“Digital Signage”) Signage screen at the terminal IFHA 2009

  6. Online betting information proves boosting sales • All 1300 outlets get online information: • race cards • odds • non runners • rankings • results • etc etc • 500 shows live racing Touch screen to select info IFHA 2009

  7. International betting has high growth 16,4% of total turnover 2009 € +25% Increase in offering live racing throughout the day (Lunch, International), has partly compensated for the effect of the Finance Crises IFHA 2009

  8. Bets are sold throughout the day, and if racing is live, it is a plus Live racing periods throughout the day % of betting versus time of day Weekday Time The new, busy customers must be able to buy our entertainment offer at any time & place IFHA 2009

  9. Age distribution by sales channel AGE RECRUITMENT Average punter age is decreasing the more “modern” the sales cannel is. IFHA 2009

  10. More customers Rikstoto´s registered customer base 43 000 + since 2007 Goal Today 2009 2015 • 43 000 new customers since 01/01-2008 • 50% of the “lunch-is-my-favorite” players are among this new customers • They are 5 years younger than average IFHA 2009

  11. Rikstoto´s growth in betting last years has been very good 500 mill € 400 300 200 Utilizing modern technology in distribution and information 100 National growth has been even better than international growth IFHA 2009

  12. Rikstoto simulcast every day • Rikstoto simulcast every day to • 500+ outlets • all tracks • and via WEB & Canal Digital No effect on betting turnover without simulcast! IFHA 2009

  13. Thank you for you attention. Harald Dørum, CEO Norsk Rikstoto IFHA 2009

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