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6 TH HARRIS COUNTY INTERNATIONAL TRADE & TRANSPORTATION CONFERENCE. Session 3: “Refrigerated and Produce Initiative”. “Market Analysis for Cold Chain Logistics” Exploring Smart Trade Routes for optimum performance. Prof. Maria G. Burns
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6TH HARRIS COUNTY INTERNATIONAL TRADE & TRANSPORTATION CONFERENCE Session 3: “Refrigerated and Produce Initiative” • “Market Analysis for Cold Chain Logistics” • Exploring Smart Trade Routes for optimum performance Prof. Maria G. Burns Director, Center for Logistics & Transportation Policy (CLTP) College of Technology - UH 6TH ANNUAL HARRIS COUNTY INTERNATIONAL TRADE & TRANSPORTATION CONFERENCE, OCTOBER 23, 2014
“Market Analysis for Cold Chain Logistics” Contents • 1. Cold chain logistics: An Overview 2. Shipment integrity and quality assurance Contents 3. Cold chain logistics: a statistical analysis 4. Modal choice, time barriers and Cargo Perishability 5. Exploring Shorter and Smarter Trade Routes 6. Recommendations and Conclusions ECLT 5710 Distributed and Mobile Systems
“Market Analysis for Cold Chain Logistics” • 1. Cold chain logistics: An Overview • Cold chain commodities: temperature-controlled goods. • They Include : • Food products: meat; fish; bananas; deciduous fruit; citrus fruit; tropical fruit; and dairy. • Frozen foods, processed foods/meat/fish • Chemicals, pharmaceutical drugs; • HAZMAT Cargoes & other temperature-sensitive commodities. • They require: • Standard Operating Procedures / Quality Management • Temperature-controlled environment throughout the supply chain Production; Packaging; Transportation; Cargo Loading/Discharging; Storage, Customs Clearance; Warehousing; Distribution. ECLT 5710 Distributed and Mobile Systems
“Market Analysis for Cold Chain Logistics” 2. Shipment integrity and quality assurance • Cold chain commodities: • Challenges: • Temperature-sensitive = Temperature Monitoring & Controlling • Time-sensitive = Efficient Trade Routes, minimum disruptions • Quality-sensitive = Perishable Goods • Attributes & Market Trends: • • Tailor-made handling; • • Visibility & Flexibility • • Seasonal trade: reliability needed • • Time-delivery restrictions • • Efficient transportation planning needed to protect the cargo quality • “from production to the last mile” Production; Packaging; Transportation; Cargo Loading/Discharging; Storage, Customs Clearance; Warehousing; Distribution. ECLT 5710 Distributed and Mobile Systems
“Market Analysis for Cold Chain Logistics” 2. Shipment integrity and quality assurance • Solutions: Technologies used: • RFID: Radio frequency identification devices: • Tracking cargoes, measuring times; • 2. TTI:Time Temperature Indicators: display a summary of the • aggregate time & ‐temperature history of the product; • 3. GPS: Global Positioning Systems • 4. AIS: Automatic Identification Systems Production; Packaging; Transportation; Cargo Loading/Discharging; Storage, Customs Clearance; Warehousing; Distribution. ECLT 5710 Distributed and Mobile Systems
“Market Analysis for Cold Chain Logistics” • 3. Cold chain logistics: a statistical analysis. Global Reefer Industry • Global volume growth: 4.5% a year • Commodity Perishable growth: 3.3% for the past decade • Reefer fleet: over 2 million TEUs (+6% a year) • Industry requires a better return of investment (ROI); • Cold Chain Logistics Management: New Trends for Global Logistics companies • Economy Efficiency • Energy Efficiency • Time Efficiency • Environmental Protection • Economies of Scale • Smart Modal Choice • Smart Trade Route Selection • Efficient Transport
“Market Analysis for Cold Chain Logistics” THINK GLOBALLY, ACT LOCALLY 6TH ANNUAL HARRIS COUNTY INTERNATIONAL TRADE & TRANSPORTATION CONFERENCE, OCTOBER 23, 2014
“Market Analysis for Cold Chain Logistics” HOUSTON : MARKETPLACE LEADERSHIP Houston is the Energy Capital of the World Becoming the Shipping Center for the Americas Energy & Industrial conglomerates moving to Texas Foreign Trade Zones & Freeport exemptions More than 474 M SQ FT of industrial space Large variety of State and Local incentives TEXAS is No. 1 State Offering Best Incentives for Business and Industry 2013 Survey to Site Consultants Site Selection Magazine U. S. R A N K I N G S • TEXAS is No. 1 State for Doing Business • Area Development Facility and Site Planning 2013 • HOUSTON is No. 1 Manufacturing City • Manufacturers’ News Inc. 2013 • HOUSTON is No. 1 Metropolitan Area and No. 1 in Total Projects • Site Selection Magazine – March 2013 • HOUSTON is No. 1 Largest Export Market in U.S. • U.S. Department of Commerce, International Trade Administration 2013 • HARRIS COUNTY is No. 1 Largest in Population Gain • U.S. Census Bureau 2013
“Market Analysis for Cold Chain Logistics” • 4. Modal choice, time barriers and Cargo Perishability The Global Maritime Industry: Refrigerated Cargoes vs. Refrigerated Ships US Ports & Reefer Slots Source: Drewry Consultants 2008-2014
“Market Analysis for Cold Chain Logistics” 5. Exploring Shorter and Smarter Trade Routes • FACTS AND FIGURES
“Market Analysis for Cold Chain Logistics” 5. Exploring Shorter and Smarter Trade Routes • COLD CHAIN • US IMPORT PORTS: • PHILADELPHIA • CALIFORNIA • FLORIDA • NY/NJ • N. CAROLINA • DELAWARE • GEORGIA • 4 Key Global Customers: • Central America • Guatemala, • Costa Rica • Honduras • Colombia • 2. W.C. South America: • Chile • Peru • Ecuador • 3. South Africa: • 4. S.E. ASIA: • Fruit, Flowers • Fruit: Avocados, Apples • Citrus Fruits • Fish & Seafood • (Tilapia, Shrimp, Oysters)
“Market Analysis for Cold Chain Logistics” 5. Exploring Shorter and Smarter Trade Routes • 1. • Central America • Guatemala, • Costa Rica • Honduras • Colombia • 3. • S.E. ASIA • 2. • W.C. South America: • Chile • Peru • Ecuador • 3. • South Africa
“Market Analysis for Cold Chain Logistics” 5. Exploring Shorter and Smarter Trade Routes • 1. • Central America • Guatemala, • Costa Rica • Honduras • Colombia
“Market Analysis for Cold Chain Logistics” 5. Exploring Shorter and Smarter Trade Routes • 2. • W.C. South America: • Chile • Peru • Ecuador
“Market Analysis for Cold Chain Logistics” 5. Exploring Shorter and Smarter Trade Routes • 3. • S.E. ASIA
“Market Analysis for Cold Chain Logistics” • Cold chain logistics: a statistical analysis. • COLD CHAIN NETWORKS: • PHILADELPHIA • CALIFORNIA • FLORIDA • NY/NJ • N. CAROLINA • DELAWARE • GEORGIA Domestic Migration, 2013 - 2014
“Market Analysis for Cold Chain Logistics” ECONOMIC GROWTH & DEVELOPMENT 4. Exploring Shorter and Smarter Trade Routes M. BURNS, TRB June 2014
THE MANY FACES OF THE TRIPLE-E Concept • EXPLORING SHORTER & SMARTER ROUTES: • TIME VS. MONEY= ECONOMIES • FASTER DELIVERY = BETTER QUALITY • ENVIRONMENT • ENERGY • Increased ACCESSIBILITY • Eliminate Bottlenecks • SAFETY (Minimize Accidents) MGB 2014
Economic & Commercial Impact For Cold Chain Products Schematic DPSIR Framework (From an Industry/Consumers’ perspective) 2) PRESSURES 1) DRIVERS 3) STATE • PERISHABLE CARGOES • Time-sensitive • Quality-sensitive • Temperature-sensitive • Direct: • Cold Chain Products: • Increased Demand • Import Regulations • Demographic & economic changes affect national distribution networks. Indirect: -Existing Networks -Technology 4) IMPACTS • - Demographic Impact • - Economic Impact • - Lifecycle changes • Food cycle changes • Environmental Impact • Health Impact 5) RESPONSE National Network & Infrastructure Adaptation BY WHOM: Federal/State authorities (DHS CBP and DOT, DOC); Importers, Transportation & Distribution channels HOW: Transport planning , Laws, Regulations & Policies 6TH ANNUAL HARRIS COUNTY INTERNATIONAL TRADE & TRANSPORTATION CONFERENCE, OCTOBER 23, 2014
“The next level of Seaport Efficiency” Thank You. QUESTIONS, COMMENTS OR REMARKS? Prof. Maria G. Burns Director, Center for Logistics & Transportation Policy 6TH ANNUAL HARRIS COUNTY INTERNATIONAL TRADE & TRANSPORTATION CONFERENCE, OCTOBER 23, 2014