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Presenting: Moshe Barsimantov, Yuval Yakir, Pazit Madar Einat Dasberg, Tal Kramer, Tal Babaioff. KAMOON. Kamoon’s Product Market Overview Business model Company’s profile. Basic quastions. What does Kamoon do? Makes the process of finding knowledge in the organization mor efficient
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Presenting: Moshe Barsimantov, Yuval Yakir, Pazit Madar Einat Dasberg, Tal Kramer, Tal Babaioff
KAMOON • Kamoon’s Product • Market Overview • Business model • Company’s profile
Basic quastions • What does Kamoon do? Makes the process of finding knowledge in the organization mor efficient • What is the business environment? The market of managing the process of achiving knowledge • Who needs it? Big organization that can’t maximize the use of their knowledge
Where is the pain? • Knowledgeinformation. • No standard method for finding knowledge • Finding the right expert is not a stroll in the park • There are not many places where people help others • Searching knowledge = Time • Time = Money • => Money is lost
The world before Kamoon • “Yellow Pages” solutions: • By professions • By abilities • By specific capabilities • Communities Not good enough
What does Kamoon offer: • Efficient the process of knowledge searching • By: • No need to search for expert • The system finds the expert for you • You NEVER STAY HANGING IN THE AIR • Supervising the process
How does it work? • Analayze the questions by: • Parameters from the question’s form. • Find key words in free text. • Find the right expert: • Rules based on topics and groups. • Learn from previous questions. • Provide a good answer for each question on time. • Enables feadback on the answer. • Creates a knowladge base.
Market Overview • Definition: managing the process of retrieving knowledge • Market capacity: 10,000 Org X~$1m=a lot of money • Current market penetration- 2% • New emerging market • 2004 estimated market value: ~$3B
Customers • 3 must have criteria • Very big orgs. • Complicated product, complicated knowledge • Members with uniqe knowledge - what you know is what you worth • No three criteria - no sale • Other characters: • Holdings in other companies • Affiliated companies
Competition • Askme.corp - intranet communities • Orbital - intranet communities • Participate • Tacit - expert profile
Business model-1 • Marketing approach: • VC’s open doors • Targeted marketing • Exhibinitions • Direct sale- sales department • Selling method: demo fine tuning sale • Long term connection with costumer
Business model-2 • Profit distributes: 30% service, 70% licenses • Price: • 150k$ - for the Server • 250$ - per license for expert • 50$ - per license for an asker • Annual payment of 18% from each transaction for support. • Possibility for package price
Pricing model - customers perspective • The worth of the product: • Saving money • Positive ROI • Better time allocation Searching time become selling time
PROFILE • Founded at 7/1999 as “ask2know”, received funding from The BRM Group • Headquartered in Fort Lee, New Jersey R&D at Ramat Gan, Israel Employing 37 employees • First money: $5M on $12M value • 2nd – Serious round: 23M on 48M value –10/2000
PHASES • Idea: knowledge in internet • Beta & V1.0 for online using • Financial market
CURRENT PHASE • Shifting from earning oriented to efficiency oriented • Intranet applications • Product is basically the same
Financial Overview • Breakeven ~Q4 2002 • Cash in hand till Q3 2003 • Financially independent • Want to get $50M sales till 2004 • Strategic investors: • BRM Group • APAX • XDL intervest
SUMMARY • Good position • Financially strength • Paying customers • New market with great potential • Profitability • Chance to lead