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Family Dollar Implementing a Retail Strategy

Family Dollar Implementing a Retail Strategy. Agenda. About Family Dollar Impact of Economy on Customers Attracting & Retaining Customers Compelling Place to Work. Family Dollar Today. $7.0 Billion in sales 6600 stores in 44 states Neighborhood stores

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Family Dollar Implementing a Retail Strategy

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  1. Family Dollar Implementing a Retail Strategy

  2. Agenda • About Family Dollar • Impact of Economy on Customers • Attracting & Retaining Customers • Compelling Place to Work

  3. Family Dollar Today • $7.0 Billion in sales • 6600 stores in 44 states • Neighborhood stores • Variety of consumable and discretionary merchandise • Average transaction around $10

  4. Family Dollar Our Mission: To be a compelling place to shop, work and invest. Our Vision: To be the best small-format convenience and value retailer serving the needs of families in our neighborhoods.

  5. Agenda • About Family Dollar • Impact of Economy on Customers • Attracting & Retaining Customers • Compelling Place to Work

  6. Impact of Economy on Customers • Combining errands and shopping trips • Doing more things at home • Reducing spending, especially on discretionary items • Increased participation in EBT benefits • Using more coupons and discounts • “Trading down” to less expensive items

  7. Agenda • About Family Dollar • Impact of Economy on Customers • Attracting & Retaining Customers • Compelling Place to Work

  8. Attracting & Retaining Customers • Increase Relevancy to the Customer • Brand Identity/Awareness

  9. Increase Relevancy to Customer • Expanded marketing • Convenience factor • In-store experience • Expanded basics • Credit and EBT usage

  10. Percent EBT Change by State

  11. Improved Technology • Speedier check out • Acceptance of credit cards • Acceptance of EBT • Debit cash back option

  12. Concept Renewal

  13. Exterior Health & Beauty Aids Automotive Food & Candy Housewares Paper Hardware & Paint Pets Home Cleaning Aids Laundry & Storage Domestics Picture Frames Men, Boys, Girls, Infants Apparel & Shoes Ladies & Plus Sizes, Socks, Lingerie Entire Store Checkout Home Cleaning Aids

  14. Brand Identity/Awareness • New branding initiatives should typically follow, not lead, improvements in shopping experience. • Successful re-branding requires equal emphasis on internal communications/cultural change as on external communications.

  15. Brand Identity/Awareness

  16. Agenda • About Family Dollar • Impact of Economy on Customers • Attracting & Retaining Customers • Compelling Place to Work

  17. Advantages of a Strong Company Culture • Consistently outperforms competition • Delivers strong results • Attracts and retains talent • Competitive advantage

  18. Compelling Place to Work • Culture Initiative • Team Member Retention • Career Paths • Leadership Development

  19. Stock Price

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