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LTC Awareness Month The best time to increase your prospecting efforts

LTC Awareness Month The best time to increase your prospecting efforts. Orietta Lenzi, CLTC, LTCP National Training Director. For financial professional use only. Not for use with the public. John Hancock Life Insurance Company, Boston, MA 02117. LTC-xxxx 11/08. Advisor guides to LTCI

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LTC Awareness Month The best time to increase your prospecting efforts

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  1. LTC Awareness MonthThe best time to increase your prospecting efforts Orietta Lenzi, CLTC, LTCP National Training Director For financial professional use only. Not for use with the public. John Hancock Life Insurance Company, Boston, MA 02117.LTC-xxxx 11/08

  2. Advisor guides to LTCI Information, strategies and success stories Agent’s Sales Journal’s August supplement Financial Planning Magazine’s November supplement Weekly John Hancock LTC Newslinks General tips and tools for prospecting Producer Resources – Trade Publications

  3. Other Producer Resources – Online • www.AALTCI.orgAmerican Association for LTC Insurance – prospecting tools for LTC Awareness Month • www.MyLifeMyFamily.comAHIPs consumer resource for LTC education • www.longtermcare.govNational Clearinghouse for LTC Information

  4. Consumer Prospecting Materials

  5. Consumer Prospecting Tools • Prospecting letters • LTC Awareness Month prospecting letter (LTC-3273) • Kiplinger DVD prospecting letter (LTC-dm3135) offering DVD (LTC-3233) • Annual Client Review Prospecting Letter (LTC-3254)

  6. Establishing the need for LTC insurance Boomer brochure (LTC-3302) Prospecting letter (LTC-3788) Advertisement (JHAD701) Radio ad (JHAD709) Consumer Prospecting – Boomers

  7. Establishing the needfor LTC insurance Women's brochure (LTC-3301) Prospecting Letter (LTC-3784) Advertisement (JHAD702) Radio ad (JHAD711) Consumer Prospecting – Women's Market

  8. Consumer Prospecting – General • Cost of Waiting Brochure (LTC-3054) • Calls attention to the impact of waiting to purchase LTCI • Includes real-life investment scenario • Interactive LTC Quiz (LTC-3088) • Helps assess LTC knowledge • Starts LTC planning discussions • Get seminar attendees involved

  9. Postcards and letter focus on: Affordability (LTC-5786) Caregiver Support Services (LTC-5785) Announcement of Leading Edge (LTC-5071) Customize with your name and phone number for a direct response Consumer Prospecting – Direct Mail

  10. Needs-based prospecting Postcard (LTC-3785) Mailer (LTC-3786) Customize with your name and phone number for a direct response Consumer Prospecting – Direct Mail

  11. How to Order Postcards and Mailers • Who do I call about questions and availability of materials? • Call 800-377-7311 • How do I place an order? • Be sure to have all the information necessary to complete your order. A list of these items is available in the Reply Mail Guidelines (LTC-3027) • Call the Literature Line at 800-892-9552 to place your order

  12. Costs and Timing • How much does a mailing cost? • Prices begin at $125 for up to 800 pieces, not including postage • Review the Reply Mail Guidelines (LTC-3027) for a complete list of costs • How long will it take before my mailing is complete? • Please allow 5-7 business days for imprinting and mailing to occur

  13. Boomer market seminar invites 8x11 Flier (LTC-5851) 5x7 Invite (LTC-5852) Ad (JHAD705) Consumer Presentation Leading Edge Consumer Presentation (LTC-5751) Seminar Marketing to Boomers

  14. How to Order Seminar Invitations • The invitations are available to order in bulk or can be customized and sent on your behalf. • To place an order call the Literature Line at 800-892-9552 • Presentation and advertisement are available to download from www.jhltc.com

  15. New Messaging Producer Guide (LTC-3723) offers insight into the key LTCI markets: Boomer Seniors Women Gay and Lesbian Community Messaging to Key LTCI Markets

  16. Thank You For more information please visit www.jhltc.com

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