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The Economics and Politics of Chocolate Global Cocoa and Chocolate Markets: New challenges, new opportunities Puratos’s perspective . Marie-Amélie Ormières Group Cocoa Manager. Puratos group, who we are. Innovation and nutrition are at the heart of Puratos.
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The Economics and Politics of ChocolateGlobal Cocoa and Chocolate Markets: New challenges, new opportunities Puratos’s perspective Marie-AmélieOrmières Group Cocoa Manager
Puratos group, who we are • Innovation and nutrition are at the heart of Puratos • Family-owned company with global presence and local production Specific approach for artisans, industry, retail, food service and chocolatiers Ideas inspired by our customers and consumers • Solutions to optimize operational efficiency of our customers • Quality ingredients for bakery, patisserie and chocolate businesses
The Belcolade brand Use of 20 different cocoas Belgium owned company • Innovative approach • Les Arômes de Cyrano • Chocolate Foodpairing 100% cocoa butter 100% natural vanilla Selection of finest cocoa beans Only selling to professionals • Most innovative origin range in the market Unique distinctive flavours Preferred Selection range Sustainable range
TikulPlantation, Mexico Anorganic, social and economic project thatseeks to create and developinnovativeprojectsthat are related to the cultivation of cocoa
Localisation • Mexico, Yucatan • Main producing regions in Mexico: Tabasco & Chiapas • Tikul is the first of its kind in the State of Yucatan
TIKULFigures and informations • Was born in 2008 • 289 hectares • Planting of over 100,000 cocoa trees • Goal of producing 1.2 tons of cocoa per hectare per year
TIKULFigures and informations • Protecting and preserving the environment… • Organically grown • Certified Rainforest Alliance • And registered as a UMA ‘unidades de manejopara la conservacion de la vidasilvestre’ = Wildlife Conservation Management unit • Forbidden to hunt, and was reforested with 15 000 trees in less than 2 years • ….combined with high technology • the irrigation system distributes water to all parts of the plantation, allowing the continued growth during dry periods. • Water is coming from aquifer 100m below the ground and is distributed by micro-aspersion or misting systems;
TIKULFigures and informations • Socially respectful • The plantation and its museum provide work to farmers and their families in the neighborhood of the plantation • 16 persons on the plantation, 8 persons on the museum • Puratos offer them safe working conditions and fair wages • Safeguarding and rewarding quality • 4 Criollo varieties were selected, • Reknown for their aromatic flavors • With a local craftsman, and Belcolade experts, Puratos will develop high quality chocolate
The Ecomuseo • Being passionate it’s also about sharing! • The Ecomuseo is open next to the plantation and welcomes groups of visitors from all around the world • Demonstrate the history of cocoa, it’s relationships with the Mayan culture and the work done on the plantation. • Opportunity to learn the cocoa production process, from harvesting to preparation of the chocolate. • It also promote local handicraft,