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AGENDA

DEPARTMENT OF COMMERCE FACULTY OF COMMERCE AND ACCOUNTANCY CHULALONGKORN UNIVERSITY How to do Successful Busi ness Plan Primer for Thai IT Tycoon August 25-26, 2012. AGENDA. The objective of a business plan The essential components of a business plan The evaluation of a business plan. AGENDA.

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AGENDA

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  1. DEPARTMENT OF COMMERCEFACULTY OF COMMERCE AND ACCOUNTANCYCHULALONGKORN UNIVERSITYHow to do Successful Business PlanPrimer for Thai IT TycoonAugust 25-26, 2012

  2. AGENDA • The objective of a business plan • The essential components of a business plan • The evaluation of a business plan

  3. AGENDA • The objective of a business plan • The essential components of a business plan • The evaluation of a business plan

  4. FIRST OF ALL… • Business plan is NOT easy • Business planning is an iterative process • Business plan is NOT a research but needs primary data collection to support the plan

  5. SO, WHAT IS A BUSINESS PLAN? • Business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. • A summary of how a business owner, manager, or entrepreneur intends to organize an entrepreneurial endeavor and implement activities necessary and sufficient for the venture to succeed. Source: Wikipedia, HTE class

  6. DEVEOPING A BUSINESS PLAN HELPS YOU TO… • Refine business opportunity • Study market and industry • Develop a business model • Plan sales, marketing, and operation • Identify and secure resources • Recruit and form a team • Forecast financial result Source: HTE class

  7. AGENDA • The objective of a business plan • The essential components of a business plan • The evaluation of a business plan

  8. A BUSINESS PLAN MUST SHOW… • Problem • Solution • Sustainability • Team Source: HTE class

  9. THE FOLLOWING SLIDES LIST POSSIBLE SECTIONSBUT DO NOT NEED TO INCLUDE ALL

  10. OPPORTUNITY ASSESSMENT Business opportunities Potential markets Comparative advantages Business opportunity analysis

  11. COMPETITORS ASSESSMENT • Potential competitors • Competitive advantages • International strategies

  12. DEVELOP COMPANY STRUCTURE • Strategic planning: Vision, Mission, Goals • Start-up modes • Organizational structure • Management team

  13. DEVELOP OPERATIONAL PLAN • Marketing • Target market and customer profile • Pricing • Distribution • Advertising and Promotion • Public relation • Branding • Packaging • Capital requirement and Financing sources • Information system • Human resources • Risk management

  14. EXPECTED FINANCIAL RESULT • Projected financial statements • Projected financial ratio • Key measures of success (NPV, IRR, Payback period)

  15. AGENDA • The objective of a business plan • The essential components of a business plan • The evaluation of a business plan

  16. SUBMISSION CHECKLIST / EVALUATION CRITERIA • Completeness • Structure and logic • Length • Readability • Credibility • Practicality

  17. SOME WORDS OF ADVICE • Clear and sizable customer pain • Market is long-term • Business model is robust • Solution has sustainable competitive advantage • Alignment of the solution within • Sufficient resources • Financially attractive

  18. AGENDA • The objective of a business plan • The essential components of a business plan • The evaluation of a business plan

  19. GET MOVING AND GOOD LUCK TO YOU ALL Dr.Tanai Charinsarn tanai@charinsarn.com

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