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Your Name Institution

LET’S TALK! HOW TO TALK TO FOLKS ABOUT THE ACA AND THE 1,000,000 CAMPAIGN ENGAGE. EDUCATE.EMPOWER. Your Name Institution. GOAL. KNOW YOUR MATERIAL. FEEL CONFIDENT ABOUT YOUR ABILITY . FEEL GOOD ABOUT YOUR APPEARANCE.

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Your Name Institution

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  1. LET’S TALK! HOW TO TALK TO FOLKS ABOUT THE ACA AND THE 1,000,000 CAMPAIGN ENGAGE. EDUCATE.EMPOWER Your Name Institution

  2. GOAL KNOW YOUR MATERIAL FEEL CONFIDENT ABOUT YOUR ABILITY FEEL GOOD ABOUT YOUR APPEARANCE You’re excited and motivated to be a part of this empowering campaign and want to share it with your colleagues, community. But how?

  3. Tool to help you get your audience to understand your message • Tool to effectively message on ACA and 1,000,000 campaign • Tool to efficiently disperse information you are wanting to convey • Tool for “regrouping” your thoughts YOUR MATERIAL

  4. PREPARATION • SIMPLICITY • ANSWERING QUESTIONS GENERAL GUIDELINES

  5. “I’ve got to get the facts out there.” • “How am I going to empower them at the end of my presentation and keep them engaged?” • “I have to catch my audience.” • HEART • HEALTH • MIND • MONEY What you could be thinking…

  6. KNOW YOUR AUDIENCE Tailor your message. *Putting yourself in your audiences’ shoes – YOU ARE PART OF THE COMMUNITY YOU ARE EMPOWERING

  7. BIO SHEET • COMMITTED FOLLOW THROUGH • FOLLOW UP WITH THOSE YOU HAVE REACHED BE AVAILABLE!

  8. Prepare 3-4 ideas you want to convey • These are your “communication points” • Make a list of questions and issues you anticipate being asked during a presentation • Use these issues to launch your “communication points” • Have your best answers ready PREPARATION

  9. The 3 “S” rule: short, simple, specific • Most important point first • Stay on topic • An idea: Summarize, then elaborate KEEP IT SIMPLE Example: “Our organization believes in patients before profits, not profits before patients. Let me explain what I mean…”

  10. DO: DO NOT: • DO NOT get angry/argue with the “nay-sayers” in the audience. • DO think before you speak • DO pause after complete statements • DO sit in silence after you’re done answering questions. DO listen to folks responses, concerns, needs, etc. • DO NOT/TRY NOT TO USE JARGON! ESPECIALLY MEDICAL/POLICY JARGON! • DO respond to negative questions with positive • responses • DO NOT worry about formality. Remember, the ACA is personal to folks. Affects health, heart, mind, money. • DO ALWAYS TELL THE TRUTH! Your • credibility is crucial • DO NOT stifle people’s creativity to change it up. • DO NOT use phrasing such as “Like I said before” or “Like I explained earlier” • DO NOT LIE! IF YOU DON’T KNOW, YOU DON’T KNOW, but you will be willing to find out. DO’S AND DON’TS

  11. Either/Or: When answer isn’t “black • and white” – SAY SO! • CORRECT INCORRECT INFORMATION • IMMEDIATELY • You don’t need to answer the hypotheticals • Help reassure folks that they have • the information they need or they will • definitely get help to find the answers • by DFA THE “QUESTION TRAP”

  12. SO, LET’S TALK! REMEMBER, THE IMPACT OF YOUR SPOKEN MESSAGE DEPENDS ON HOW YOU SAY IT • THINGS TO KEEP IN MIND: • PITCH • RATE • ARTICULATION

  13. CLOTHES (Wear what fits the setting) • JEWELRY • MAKE-UP • ENTHUSIASM! • SMILE! • BODY LANGUAGE • OTHER STUFF APPEARANCE IS EVERYTHING

  14. REMEMBER, THE IMPACT OF YOUR MESSAGE DEPENDS ON HOW YOU SAY IT

  15. BE PREPARED • BE POSITIVE! • BE HONEST! • BE BRIEF! • BE YOURSELF! • BE ENERGETIC! • BE FOCUSED • BE COMFORTABLE, CONFIDENT, AND TAKE CHARGE THE “BE” ATTITUDES http://www.youtube.com/watch?v=zGGHov_afig MOST IMPORTANTLY, HAVE FUN!!!!!

  16. THANK YOU!!!

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