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PLM outside the box: Operational complexity, not product complexity!. Pier Manenti | Head of IDC Manufacturing Insights, EMEA. A division of IDC Develops industry research, benchmarking projects and advisory services on business process best practices and on the use of IT in manufacturing
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PLM outside the box: Operational complexity, not product complexity! Pier Manenti | Head of IDC Manufacturing Insights, EMEA
A division of IDC Develops industry research, benchmarking projects and advisory services on business process best practices and on the use of IT in manufacturing Helps manufacturers improving their capabilities in key business process areas Helps IT vendors to assess the market opportunities and better focus offering toward end-users’ needs Business Process Information Technology Business Process The Dynamic Enterprise
IDC Manufacturing Insights’ areas of research Engineering Oriented Value Chain Technology Oriented Value Chain Brand Oriented Value Chain Asset Oriented Value Chain Value Chains Chemicals, Pharmaceuticals,… Automotive, Aerospace, Machinery, … Fashion, Food&Beverage,… High-tech, Semiconductor,… Process Domains Operations Technology strategies Look at a segment across domains Supply Chain strategies Look at a domain across segments Product Lifecycle strategies Emerging Agenda
Economy Eurozone Debit Crisis Market Race for Market Share Technology The Four IT Forces
Cautious and Selective Optimism Source: IDC Manufacturing Insights, GPI index, 2012
Most Critical Areas of Business Focus Source: IDC Manufacturing Insights, 2012 – N = 378
Sources of competitive differentiation +14% +42% +43% +19% +41% +16% Source: IDC Manufacturing Insights 2012 – N=90
Operational complexity, not product complexity! \ Source: IDC Manufacturing Insights 2012 – N=378
Complexity Exceeds Capacity • IT and operational complexity is growing exponentially • The capacity of individual workers and organization to keep the same pace of business complexity has grown at a lower rate. • Enterprises able to keep the lower gap are the winner • Complexity hinder company ability to make effective decisions faster Technology and operational complexity Organization and individual capacity
PLM is a multi-disciplinary process Source: IDC Manufacturing Insights, 2012 – N = 165
What are the main barriers in achieving an effective PLM process? Source: IDC Manufacturing Insights, 2012 – N = 165
Decisions, Decisions, Decisions… Minimize Time & Costs Minimize Waste Minimize Costs & Inventory Research Design Make End of Life Sustain Requirements Maximize Reuse Maximize for Performance, Quality & Compliance Maximize Efficiency & Productivity; Quality Maximize Service Level & Value-add Services Maximize Compliance Reapply Amend Enhance Continuous Improvement
Why Is It So Difficult to Make Decisions? Effective • Product life-cycle is a multi-disciplinary and collaborative process • Challenges • Organization • Multiple functional stakeholders with different contrasting goals • Process • Product lifecycle process distributed across multiple functional teams • Information Technology • Loosely integrated tools along the product lifecycle • Complex multi-CAD environments for engineers • Other functional groups use unstructured email and file-based collaboration • Opportunity • Establish a real-time, collaborative decision-making environment
PLM must be a collaborative, decision-making environment Source: IDC Manufacturing Insights, 2012 – N = 378
Barriers to creating effective decision-making environment Source: IDC Manufacturing Insights, 2011, n = 378
The 4 IT forces will change the way business is managed Source: IDC Manufacturing Insights, 2012 – N = 378
The rise of virtual reality tools Source: IDC Manufacturing Insights, 2012 – N = 165
Maturity level: from Retrospective to Prospective decision making The 4 IT forces Requires specialized CAD skills Virtual/ Augmented Reality Simulation Open to all functional users PDM CAD Experience of the user Data Wisdom Knowledge Information Understanding Retrospective (based on experience and data) Prospective • (anticipated business outcomes) Today
EssentialGuidance • Importance of innovation • Competitive differentiation comes from product, service and price leadership • Sustain more growth through product and service innovation • Operational and IT complexity is the real challenge • Product life cycle is a multi-disciplinary and collaborative process • Break the organisational process • Extend the process beyond the traditional stakeholders • Next generation PLM is open to all participant • Current IT is the major barrier • Leverage the 4 IT forces to create a collaborative decision-making environment • Focus PLM investments on simulation and virtual/augmented reality
Thank You! Questions? Pierfrancesco Manenti Head of IDC Manufacturing Insights, EMEA pmanenti@idc.com