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Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4 ILTA Webinars. Natalie Alesi @ legalerswelcome @ kraftkennedy www.kraftkennedy.com Linkedin.com/in/ nataliealesi alesi@kraftkennedy.com. Session Hashtag # ilta. What are we going to talk about?
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Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4ILTA Webinars Natalie Alesi @legalerswelcome@kraftkennedywww.kraftkennedy.comLinkedin.com/in/nataliealesialesi@kraftkennedy.com Session Hashtag #ilta
What are we going to talk about? Internal and External Social Media Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Law firms, lawyers and clients are using social media: • Externally: raising brand awareness, establishing expertise, and business development. • Internally:employee communications, collaboration, knowledge management, internal processes and workflows. Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
How do I… • …determine which platform is best for my firm, my department, my practice or me? Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
The Internal Socials Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Know what technology is available • Know what technology your firm owns • Know what technology is being used by your attorneys and staff • Know what technology is being used by clients • Understand users mobile habits • Understand users current knowledge on the technologies • Establish sponsors in your firm • Establish a focus group • Understand business needs and where communications fit into that need • Let it grow organically, but strategically • Think outside the box Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Biggest Challenge? Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Generation Now? Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
What happens when a node breaks? Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Know what technology is available • Know what technology your firm owns • Know what technology is being used by your attorneys and staff • Know what technology is being used by clients • Understand users mobile habits • Understand users current knowledge on the technologies • Understand users personality types • Establish sponsors in your firm • Establish a focus group • Understand business needs and where communications fit into that need • Let it grow organically, but strategically • Think outside the box Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Case Study: Penn State needed to launch a new social intranet. (And it needed to be done in 7 weeks.) Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Purpose, but no social network Clear purpose and social purpose social No purpose, not social All social, lacks purpose Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Bevin Hernandez – Penn State – Presentation E20 Conf
Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Christopher Finn, VP Microsoft E2Conf Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
http://www.youtube.com/watch?v=0Y6aceiLzCI&feature=share&list=TL26vJGeB9bekFX6GR-FrlV-tcxfqhO4CAhttp://www.youtube.com/watch?v=0Y6aceiLzCI&feature=share&list=TL26vJGeB9bekFX6GR-FrlV-tcxfqhO4CA Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
The External Socials Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
How do I… • …determine which platform is best for my firm, my department, my practice or me? Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Research a practice, your competition, your clients, your new hires. Everything has gone digital. Everything. Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Depth Strategic Goal Evolve Reaction time Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Media rich Depth Text Fast Slower Time Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
SWOT Analysis Firm, Department, Practice Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Content Calendar Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Media rich Depth Text Fast Slower Time Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Christopher Finn, VP Microsoft E2Conf Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Current in Social Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Pulse replaces LinkedIn Today News Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Twitter is publically traded Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
JPMorgans #AskJPM is an Epic #Fail Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Get a sponsor • Educate those on the team, stakeholders • Conduct interviews with your ‘people’ • Align with firm business strategies to social channels • Understand what is currently being done on an individual and practice level with social technologies • Talk and engage with your clients • Client Online Analysis • Competitor Online Analysis • Understand the differences in platforms and audiences • Research and brainstorm ideas • Find the Magic Quadrant • Resource – Gartner Magic Quadrants Checklist Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Natalie Alesi @legalerswelcome@kraftkennedywww.kraftkennedy.comLinkedin.com/in/nataliealesialesi@kraftkennedy.com Join us for Social Media Series Part 2 December 19 at 12 pm ETCreating Community and Engagement on Your Platform