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Explore the transformative journey of the telecommunications sector from traditional POTS services to futuristic high-speed internet, digital video, and broadband technologies. Learn about industry evolutions, revenue sources, FCC NBP goals, and future opportunities in the realm of customer relationship management and service enhancement.
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My Rambling Views of the Telephone Industry By Bob Weiss
YOU MIGHT STILL BE AN ILEC IF... My Rambling Views of the Telecommunications Industry By Bob Weiss
INDUSTRY LIFE CYCLE • LIFE CYCLE ANALYSIS OF THE TELEPHONE INDUSTRY • 100 YEARS OLD, IS OLD GROWTH MATURITY DECLINE
WHERE ARE WE NOW-2003 • WE OFFER TRADITIONAL POTS, CLASS FEATURES, VOICE MAIL • WE OFFER HIGHSPEED INTERNET, WEB DESIGN AND HOSTING, EMAIL SERVICES • WE OFFER DIGITAL VIDEO, SD, PPV, PREMIUM CHANNELS, MUSIC
2003 ACRONYMS • CFW • CWT • SCR • ACR • CND
REVENUE SOURCES IN 2003 • LOCAL RATES (ACCESS LINES) • USF • ACCESS CHARGES • I/C COMPENSATION
WHERE ARE WE NOW? 2010 • LANDLINES • VOIP • BROADBAND- 1MB, 3MB,5MB, 10MB • DIGITAL VIDEO OVER ATM OR IP VIDEO - 180-200+ CHANNELS • HIGH DEFINITION • DVR
2010 CONTINUED • HIGH DEF • DVR • WIRELESS-NOW AGENTS, NOT OWNERS • SERVICE, SERVICE,SERVICE
ACRONYMS 2010 • FTTH • VOD • OTTV • NBP • CAF
REVENUES SOURCES 2010 AND FORWARD • LOCAL RATES? • ACCESS CHARGES? • I/C COMPENSATION? • BROADBAND SERVICES? • USF OR CAF?
FCC NBP GOALS • GOAL 1: 100 MILLION HOMES SHOULD HAVE AFFORDABLE ACCESS TO 100MBS DOWNLOAD SPEEDS, AND 50MBS UPLOAD SPEEDS BY 2020. (50MBS DOWN AND 20 MBS UP BY 2015)
FCC NBP • GOAL 2: THE US SHOULD LEAD THE WORLD IN MOBILE INNOVATION, WITH THE FASTEST, MOST EXTENSIVE WIRELESS NETWORKS OF ANY NATION.
FCC NBP • GOAL3: EVERY AMERICAN SHOULD HAVE AFFORDABLE ACCESS TO ROBUST BROADBAND SERVICE, AND THE MEANS AND SKILLS TO SUBSCRIBE IF THEY SO CHOOSE.
FCC NBP • GOAL 4: EVERY COMMUNITY SHOULD HAVE AFFORDABLE ACCESS TO AT LEAST 1GBS BROADBAND SERVICE TO ANCHOR INSTITUTIONS SUCH AS SCHOOLS, HOSPITALS, AND GOVERNMENT BUILDINGS.
FCC NBP • GOAL 5: TO INSURE SAFETY OF ALL AMERICANS, EVERY FIRST RESPONDER SHOULD HAVE ACCESS TO A NAIONWIDE PUBLIC SAFETY NETWORK.
FCC NBP • GOAL 6: TO ENSURE THAT AMERICA LEADS THE CLEAN ENERGY ECONOMY, EVERY AMERICAN SHOULD BE ABLE TO USE BROADBAND TO TRACK AND MANAGE THEIR REAL-TIME ENERGY CONSUMPTION.
THE FUTURE • TECHNOLOGIES • FIBER TO THE HOME • FUTURE PROOF • HIGHSPEED WIRELESS • WI-FI • WIMAX • SATELLITE
OPPORTUNITIES • BE THE BROADBAND PROVIDER • SMART GRID • MANAGED SERVICES • SECURITY SERVICES • NICHE SERVICES
SERVICE, SERVICE SERVICE
PETER DRUCKERPETER DRUCKER1910-2005“THERE IS ONLY ONE VALID DEFINITION OF BUSINESS PURPOSE: TO CREATE AND RETAIN A CUSTOMER.”
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) • TRUE CRM IS A WAY TO OPERATE WITH YOUR CUSTOMERS. • THE CUSTOMER IS YOUR CENTRAL POINT, AND KNOWLEDGE ABOUT THAT CUSTOMER SHOULD BE IN YOUR DATA BANK
ENHANCE THE CUSTOMER EXPERIENCE • KEEP IN CONTACT WITH ALL OF YOUR CUSTOMERS. THIS COULD REQUIRE SEVERAL METHODS
TRADITIONAL METHODS • DIRECT MAIL • NEWSPAPER ADS • RADIO • TV • BILL STUFFERS • NEWLETTERS
NEW APPROACHES • FULL COLOR BILLS • EXCITING E-STATEMENT SITE • EMAIL • FACEBOOK • TWITTER
SELF SERVICE PROGRAMS (SPIT) • ENABLE CUSTOMERS TO PLACE ORDERS, PAY BILLS, TROUBLE SHOOT BASIC PROBLEMS, COMMENT AND COMPLAIN • THESE PROGRAMS NEED TO BE EASY TO USE
ENHANCE THE CUSTOMER EXPERIENCE • TECHNOLOGY • CUSTOMER RELATIONSHIP MANAGEMENT • SERVICE, SERVICE, SERVICE