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Bog & idé

Bog & idé. Af: Gruppe 4. De 4 C’er. Company: - produkt: udvide sortiment (e-books, lydbøger, brugte bøger) - promotion: tv-spots, muligvis radio-reklamer.. Context: - tilpasse sig den generelle teknologiske udvikling fx. E-books osv. Competitors:

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Bog & idé

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  1. Bog & idé Af: Gruppe 4

  2. De 4 C’er Company: - produkt: udvide sortiment (e-books, lydbøger, brugte bøger) - promotion: tv-spots, muligvis radio-reklamer.. Context: - tilpasse sig den generelle teknologiske udvikling fx. E-books osv. Competitors: - andre billige online boghandlere.

  3. Swot analyse:

  4. Relationship marketing 1. Indføre et bruger system (CRM), - gemme kunde oplysninger fx. Personlige oplysninger osv. - laver en database oversigt over kunde aktiviteter. - specielle tilbud til brugerne. - bruger rating.

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