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Establishing Relationships with Business Bill Mithen 18 th October 2012

Establishing Relationships with Business Bill Mithen 18 th October 2012. SMEs in Geelong. SME Small Business < 20 employees Medium Business 20 -199 employees Large Business 200+ (Australian Bureau of Statistics ) Small Businesses – 5,600 or 37% (2010/11 COGG Economic Indicators Report)

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Establishing Relationships with Business Bill Mithen 18 th October 2012

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  1. Establishing Relationships with BusinessBill Mithen 18th October 2012

  2. SMEs in Geelong • SME • Small Business < 20 employees • Medium Business 20 -199 employees • Large Business 200+ (Australian Bureau of Statistics) • Small Businesses – 5,600 or 37% (2010/11 COGG Economic Indicators Report) • Medium Businesses – 546 or 3.6% (2010/11 COGG Economic Indicators Report)

  3. GWYL SME Relationships • Receive a financial contribution from 300 SMEs • 230 – Allow Workplace Giving • 12 – Match employee contributions • 70 – Make individual business contribution • 30 individual companies donate Loaned executives

  4. Quick CSR / SME Research in Geelong * Give Where You Live / Brand Bureau SME Business Survey 2012

  5. Broader CSR / SME Research * CSR in SMEs – Southern Cross University 2011

  6. Why CSR? “Companies can not be successful in unsuccessful communities. The success of the community MUST come first otherwise companies are simply taking resources from the community which will ultimately lead to the company’s failure” Mike Hirst, Managing Director of Bendigo Bank at AICD lunch in Geelong. • To build company’s image and brand (Southern Cross University) • Opportunity to align brand • Opportunity to leverage • To create a competitive advantage (Engaging SMEs in CSR – Canadian Business for Social Responsibility) • Local v’s national – e.g. Cotton On • Many businesses have found CSR to be more effective than traditional advertising (Australia and New Zealand Marketing Academy)

  7. Dr. Archie Carroll’s CSR Pyramid 1991 Companies with their eye on their 'triple-bottom-line' outperform their less fastidious peers on the stock market" - The Economist

  8. Office of Community Sector Guide • A step by step guide to the process of building partnerships • Developed with a Reference Group from the sector • Philanthropy • Government • Business • Not-for-profits

  9. Office of Community Sector Guide • A practical tool that has an attached tool kit • Strategy and partnership plan templates • Partnership proposal template • Risk mitigation • Exit checklist • Contains examples and case studies.

  10. Guide at a Glance

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