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Simple Short Reports #3 Is the Postman dead yet? Dr. Craig Jackson Senior Lecturer in Health Psychology School of Health and Policy Studies Faculty of Health & Community Care University of Central England. craig.jackson@uce.ac.uk. Are Postal Questionnaires Dead?
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Simple Short Reports #3 Is the Postman dead yet? Dr. Craig Jackson Senior Lecturer in Health Psychology School of Health and Policy Studies Faculty of Health & Community Care University of Central England craig.jackson@uce.ac.uk
Are Postal Questionnaires Dead? IT predicted death of postal surveys Use of IT at home and work increases survey methods Comparison of surveys using www or email or post Subjects – UK university staff 200 email questionnaires 200 emails with www url 100 postal questionnaires Asked 3 questions: teeth cleaning fruit walking Jones, R. and Pitt, N. 1999
Are Postal Questionnaires Dead? Results Days after sending email www post n=200 n=200 n=100 numbers responding 3 25 31 0 5 59 34 16 9 61 35 53 10 63 35 60 17 68 37 72 17 day response rate 34% 19% 72% cost per reply Actual cost 35p 41p 92p With 100% response 19p 7.5p 72p
Interpretation Communication age? Postal still much better Novelty value of of email dead Therefore lower response rates Junk mail perceptions Email Filters Postal letters demonstrate & emphasize their importance WWW surveys & email process data (software) Email & www have potential for low cost regular user surveys Intranet users
