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Keeping Your Event Fresh - The Creative Process

Discover the key steps and techniques to enhance creativity in event planning. Learn how to take a hard look at your event, ask the right questions, and explore new ideas. Stay ahead of trends, engage sponsors, and create unique experiences. Embrace creativity and keep your event thriving.

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Keeping Your Event Fresh - The Creative Process

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  1. Keeping Your Event Fresh – The Creative Process

  2. START AT THE BEGINNING • Mission Statement • Vision Statement • Business Plan • Strategic Plan • Financial Plan • Operations Plan • Marketing Plan

  3. TAKE A HARD LOOK • Revisit your event … know what you have and what you don’t. • Have mystery shoppers at your event. • Take your event apart piece by piece. • Challenge your volunteers to look at each element of your event. • Ask questions. • Be honest. • Break through the brick wall.

  4. Key Questions • What are you celebrating? • Why are you having an event anyway? • Who is coming to your event? • What are your demographics? • What do people say about your event? • What have you added, taken away, or changed this year…last year…or for next year?

  5. Creativity • Making something from nothing or using something in an innovative or new way. • Seeing opportunities in problems and other unique situations. • Characteristics of creativity: curiosity, enthusiasm, persistence, imagination and knowing what ideas to pursue.

  6. Feature films are the result of years of scientific study combined with the experience of years

  7. Creativity is The Key to Our Career Success • An Event Producer will be defined by their Creativity Skills • Creativity = Career • Creativity defines HOW an event will be produced • It is our responsibility to create a WOW

  8. Blocks to Creativity • We’ve tried it before • We’ve always done it this way • There is one right answer • You must be practical • Making mistakes is wrong • Play is frivolous • That’s not my area/department/job • Don’t be foolish • I’m not creative

  9. Steps to Improve Creativity • Play more • Create your own creative space • Keep records • Develop outside interests • Don’t work too hard

  10. Techniques for Encouraging Creative Thought • Brainstorming • When should you use brainstorming • Who should be there • Preparation • Process • Goal: • Create a Repeatable Process for generating multiple ideas

  11. Techniques for Encouraging Creative Thought Cont’d. • Mental Imagery/Visualization • Visualizing the program/event unfold; anticipate problems, special moments to focus on • Unconscious Problem Solving • Rely on unconscious mind to continue processing information in our long and short-term memory. • Forced Analogy • Comparing the problem with something completely different from itself to gain new insights; forcing relationships

  12. Techniques for Encouraging Creative Thought Cont’d. • Discontinuity • Disruption of typical thought patterns to stimulate creative thought • Mind Mapping • Visual/Written process; capture main idea and then branch out to discover other ideas that are associated. Useful in brainstorming, and organization of program ideas.

  13. Search & Look for IdeasIS THERE ANYTHING NEW OUT THERE? • Television • Read • Network • Trends – what’s hot, what’s new • Ask your sponsors • Search the internet

  14. Watch Television • Surf the channels • Look for new channels • Where are your sponsors advertising • Award Programs • What are kids watching • Ask people what their favorite channels are • Look for Gimmicks

  15. Read • Trade Magazines • Newspapers • Sports Pages • Entertainment Pages • Travel Pages • Local area events • Online Publications • Newsletters • Ads • Age appropriate magazines • Seniors • Teenagers • Professionals • Travel Magazines • Junk Mail

  16. Internet • Surf the Net Other fairs & festivals Festivals.com Key words Trends Schedule time to do research & brainstorming once a week.

  17. Technology • Keep up with the new trends • Blogs • Podcasting • My Space, Facebook…….

  18. Network • Attend other events • Talk to your sponsors • Talk to your volunteers • Talk to your children • Talk to the school • Go to seminars • Chamber of Commerce Functions

  19. Trends • What's Hot • What's changing • Demographics • Age • Diversity • Competition • Education

  20. Talk To Your Sponsors • What other events are they sponsoring? • What do they like to participate in? • Are their employees coming to your event? • How can you add value to their sponsorship? • Activation

  21. Appeal to the Senses & Create Experiences • Touch • Hands on • Hearing • Sight • Visual Impact • Effective use of blank space • Smell • Taste • Do it like nobody else. • Expect the unexpected

  22. What A Great Idea • Culinary Events • Tasting Events • Wacky Contests • Photo Contests • Competitions • Postal Cancellations • Mascots

  23. What A Great Idea • Capture the imagination of the public and media. • Make them giggle, laugh or shriek with delight. • Give them an excuse to let down their hair, play like kids, & make fools of themselves.

  24. ALWAYS BE GROWING, BECAUSE IF YOU’RE NOT GROWING YOU’RE DYING!!

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