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Roles Of Strategic Marketing
Strategic Marketing effectively differentiates a firm from their nearest competitors in the market. It is the way of maximizing resource utilization with an intention to put more value on the product or service and add brand loyalty.
Finding the Market Status What is the present status of the targeted market in terms of nearest rivals, product features, product pricing, logistics, after sale service, etc
The next role is to assess how competitive the company is in the targeted market and whether the resources and infrastructure available are sufficient for the target market and company’s own goal.
Another vital responsibility of strategic marketing is to find when and how to enter in a targeted market. In a new market, the first impact is very much important.
Taking into account the weaknesses of the company and suggesting means to the management to overcome those weaker areas.
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