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Business Analysis and Valuation of IT and Communication Services

This introductory lecture covers the analysis and valuation of IT and communication services and service platforms. It includes a practical case study on the PATS platform and discusses business trends, service portfolios, and methodologies for analysis and valuation.

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Business Analysis and Valuation of IT and Communication Services

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  1. Introductory lecture:Business Analysis and Valuation of IT and communication services and service platformsCase PATS lab

  2. Contents • Introduction • Business trends and changes • Practical case: PATS platform • IT and communication services and service platforms • Services • Enabling services / Enablers / Service functions • Service platform • Heterogeneous services • Service portfolio • Portfolio optimisation problem • Methodologies and approaches for analysis and valuation of services and SPs • Example: EU project SPICE • Conclusion

  3. Contents • Introduction • Business trends and changes • Practical case: PATS platform • IT and communication services and service platforms • Services • Enabling services / Enablers / Service functions • Service platform • Heterogeneous services • Service portfolio • Portfolio optimisation problem • Methodologies and approaches for analysis and valuation of services and SPs • Example: EU project SPICE • Conclusion

  4. Introduction • NGN IT and communication services and service platforms – heterogeneous in two aspects: • Technologically: • Services - pervasiveness, ubiquity, ambience • Platforms - heterogeneous, distributed • Business: • Multiple business actors, • Variety of business models • Value chains, value configurations / networks • Examples of services – discussion 

  5. Contents • Introduction • Business trends and changes • Practical case: PATS platform • IT and communication services and service platforms • Services • Enabling services / Enablers / Service functions • Service platform • Heterogeneous services • Service portfolio • Portfolio optimisation problem • Methodologies and approaches for analysis and valuation of services and SPs • Example: EU project SPICE • Conclusion

  6. Business trends and changes • Business aspects: • Multiple business actors, roles, responsibilities • Complex value chains and value networks • Vertical integration • Horisontal integration, • Technical aspects: New products / services • Pervasiveness, ambience, ubiquity • Context awareness • Information, knowledge, support, communication – intangible assets • Service shape and borders blurred • User aspects: • Usage scenarios • Convenience • Utility • Price / Demand • How to model, design, valuate ? • Macro perspective • Strategy analysis, • Micro perspective,

  7. From spaghetti to lasagne service service service service service • Service “stove pipes” • Network and application specific standards, systems and capabilities • Integrated at channel or customer point service service service service service • Streamlined layers • Applied across BT • Integrated at solutions assembly

  8. Contents • Introduction • Business trends and changes • Practical case: PATS platform • IT and communication services and service platforms • Services • Enabling services / Enablers / Service functions • Service platform • Heterogeneous services • Service portfolio • Portfolio optimisation problem • Methodologies and approaches for analysis and valuation of services and SPs • Example: EU project SPICE • Conclusion

  9. Practical case: Open service platform: PATS To create a network of excellence on advanced convergent services and fast service development, established as a mutually beneficial collaboration between partners from industry, university and telecom-operators • University • NTNU network of excellence • Industry • Ericsson • Compaq • Operator • Telenor FoU • Telenor Mobile a a

  10. PATS - Main goals • Support advanced convergent services: mobility, personalization, context awareness, multimedia • Allow services to be modelled separatly and composed incrementally to form gradually more complex suites of well interated services • Make service engineering so simple and fast that students and others may develop new services

  11. Rational Rose Telelogic UML 2.0 Radionor Radioeye Ekahau Bravida GeoWeb Telenor R&D Location FW Engineering Tools WLAN Positioning GSM, A-GPS, WLAN Map, POI, Route Incomit Application Hub Ericsson EJB Actor Frame IBM WAS-T (Wepshere) Development and Execution Platforms Telenor Mobil CPA Incomit Movade NSP Ericsson Jambala Sidewinder SMS, MMS, WAP, POS OSA/Parlay Gateways PopWire Live Engine Ericsson CDS Multi-media Streaming Servers PATS Innovation LabAvailable technology and platform components Intel Dialogic IVR Red-M Bluetooth Service Delivery Platform components

  12. PATS Services

  13. Radionor Radioeye Ekahau Bravida GeoWeb Telenor R&D Location FW WLAN Positioning GSM, A-GPS, WLAN Map, POI, Route Telenor Mobil CPA Incomit Movade NSP Ericsson Jambala Sidewinder SMS, MMS, WAP, POS OSA/Parlay Gateways PopWire Live Engine Ericsson CDS Multi-media Streaming Servers Buddy List Intel Dialogic IVR Red-M Bluetooth Service Delivery Platform components

  14. Radionor Radioeye Ekahau Bravida GeoWeb Telenor R&D Location FW WLAN Positioning GSM, A-GPS, WLAN Map, POI, Route Telenor Mobil CPA Incomit Movade NSP Ericsson Jambala Sidewinder SMS, MMS, WAP, POS OSA/Parlay Gateways PopWire Live Engine Ericsson CDS Multi-media Streaming Servers Instant Voting Intel Dialogic IVR Red-M Bluetooth Service Delivery Platform components

  15. Radionor Radioeye Ekahau Bravida GeoWeb Telenor R&D Location FW WLAN Positioning GSM, A-GPS, WLAN Map, POI, Route Telenor Mobil CPA Incomit Movade NSP Ericsson Jambala Sidewinder SMS, MMS, WAP, POS OSA/Parlay Gateways PopWire Live Engine Ericsson CDS Multi-media Streaming Servers GeoMMS Intel Dialogic IVR Red-M Bluetooth Service Delivery Platform components

  16. Contents • Introduction • Business trends and changes • Practical case: PATS platform • IT and communication services and service platforms • Services • Enabling services / Enablers / Service functions • Service platform • Heterogeneous services • Service portfolio • Portfolio optimisation problem • Methodologies and approaches for analysis and valuation of services and SPs • Example: EU project SPICE • Conclusion

  17. Service, Enabling service, Service platforms Figure 1. Service execution and delivery activities, presented as numbered Use Cases (and Business Use Cases.

  18. Services / Service portfolios - Cash Flow optimisation problem Figure 5. Phases in real option financing for NGIS R&D process

  19. Services and SPs • Service platform analysis, valuation and business performance: • Heterogeneous services • Information and communication support – based services: • Youth support, • Health support • Business person on the move support • Service portfolio optimisation problem • Valuation of service platforms by their service portfolios • R&D projects: • Analyse and estimate risk: • Technical risk • Business risk • Managerial flexibility

  20. Contents • Introduction • Business trends and changes • Practical case: PATS platform • IT and communication services and service platforms • Services • Enabling services / Enablers / Service functions • Service platform • Heterogeneous services • Service portfolio • Portfolio optimisation problem • Methodologies and approaches for analysis and valuation of services and SPs • Example: EU project SPICE • Conclusion

  21. Methodologies and approaches for analysis and valuation of services and SPs • Business models (BMs) • Methodologies / approaches for: • Qualitative analysis • Quantitative analysis • Models depend on the purpose / type of the analysis, level of details, wanted information • Models – approximation of reality… • Examples: • Two models for quantitative analysis

  22. Service portfolio optimisation problem

  23. Contents • Introduction • Business trends and changes • Practical case: PATS platform • IT and communication services and service platforms • Services • Enabling services / Enablers / Service functions • Service platform • Heterogeneous services • Service portfolio • Portfolio optimisation problem • Methodologies and approaches for analysis and valuation of services and SPs • Example: EU project SPICE • Conclusion

  24. Example: EU project SPICE • Development of the SP for NGN services - mobile platform: • IP based mobile services • Semantic webs, • Information and knowledge management, • International service roaming, • International information roaming • Business modelling, analyses and design • In parallel to technical modelling and design • Professor Alexei Gaivoronski, JZ, Students

  25. Contents • Introduction • Business trends and changes • Practical case: PATS platform • It and communication services and service platforms • Services • Enabling services / Enablers / Service functions • Service platform • Heterogeneous services • Service portfolio • Portfolio optimisation problem • Methodologies and approaches for analysis and valuation of services and SPs • Example: EU project SPICE • Conclusion

  26. Conclusion • Information and communication services • Technical and business aspects: heterogeneity, distribution, complexity • Complex business models • Modelling and simulation – candidate technology for: • techno-business designs and analyses, • for follow up and business process improvements • Information, knowledge, process support – intangible business assets ??? • Value chains and value network – the ultimate service business environment

  27. Very interested in collaborations  Thank you

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