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Today, before releasing the film the promotion takes place initial on the films official websites, blog, media, news etc… Production firms pay plenty on creating the websites, on-line paid promotions, print advertisements, media promotion, posters which might be in millions. Here are some ways to promote your online films. For more Details visit - http://www.yourneeds.asia/blog/post_info.php?id=34/website-designing-for-film-industry-in-hyderabad--movie-promotion-some-best-movie-website-examples' Movie promotion url http://www.slideshare.net/Ramesh_V_Kumar/25-ways-to-effective-online-movie-promotion
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Web Designing, Development and SEO Services for Movie Promotion Mythri Mansion, First Floor, 4th Road, KPHB Colony, Hyderabad, Andhra Pradesh, 500072
Search Engine Optimization • Define the movie description • properly. • Use Keywords effectively in the • URL, Titles etc. • Include effective Keywords • related to the movie Meta tags.
Submit URL to Search Engines • Check for popular Search Engines • Submit the movie URL to top 20 • Search Engines in your • Country/Region • Keep updating the site to stay • top of the search list
Movie Pages in Social Networking Sites • Create Pages relevant to the movie • and include lots of information about • the movie, the cast, crew, release • dates, events, RSVP etc. • If the movie deals with an issue, • multiple pages could be created in • different social networking sites, on • the issue as well as the movie. • Drive traffic back to official movie • site by including links in those movie • pages of social networking sites.
Fan Clubs and Sites • When the movie is much awaited one, • then the fans will themselves build fan • sites and clubs. Else, the marketing • team can build fan clubs and promote • it online. • The fan sites and clubs should allow • any registered member to add / edit • information about the movie. • Remember, empowered fans are the • best marketers for the movie. • One or two moderators or admins • could keep a watch, so that the site or • club is not spammed or junked
Forum Discussion • Initiate discussions in online • forums. • Ask people to write reviews, • comments etc. Track the discussions. • Link back to the movie website. • Put a countdown to movie release • date & other related events like • music launch, DVD release etc.
News Letters • Create Newsletters with loads of • information like character • background, character arc, behind • the scenes, achievements etc. • Register with different groups in • Yahoo, Google etc. and send the • newsletter to all group members. • Send newsletters to your friends, • relatives and ask them to forward • it to their circle of friends. This • spreads movie awareness.
Write Interesting Articles • Interesting articles could be written • about happenings on-shoot, behind • the scenes etc. • Sometimes, there could be few snaps • with amazing celebrity gestures. • These could be used to write about • the reason for gestures and related • happenings. • People are always keen to know about • these kind of facts. This could lead to • lot of discussions based on that snap • or article.
Photo Sharing and Free Downloads • Upload movie posters, banners, • objects used in the movie, characters • etc., in photo sharing sites like Picasa, • Flickr, Fotocommunity, Imageshack, • Photobucket, Istockphoto etc. • Apart from photo sharing sites, movie • banners, attractive desktop images, • wallpapers, screensavers etc. should • be made available for free download • through various sites and directories.
Share Videos / Trailers • Upload Videos / trailers in various • video sharing sites like YouTube, • Metacafe, Google Video, Vimeo etc. • Videos could be behind the scenes, • trailers, events etc.
Presence in Blogosphere • Create blog pages in leading blog hosts • like blogger, wordpress, shoutpost, • etribes, weebly etc. • Post articles about the cast, crew, story • background and any other interesting • stuff related to movie. Photos and • trailers also could be added. • Respond to conversations properly • and keep track of the comments. Be • open to feedback. Link back to the • official movie site.
Tags in Video Sharing Sites • Include requisite number of relevant • keywords in the Tags, while uploading • the video. • Effective tags and proper description • about the video will push the video to • the top of the search list and hence • drive lot of traffic to the video. • Videos / trailers are one way of creating • hype and bringing in exposure to • the movie.
POD Casts • Interview the film writer, director, • producer or key actor/actress and create • a good podcast using the interview. • Industry experts could also talk about • technology used or the social issue that • is dealt in the movie, theme music etc. • These podcasts could also be sponsored • by the brand partners of the movie.
Submit to Directories • Submit the podcasts to famous podcast • directories like Podcast Directory, iTunes, • Odeo, podcast alley, podomatic, • podoscope etc. • This could increase the exposure and • will get more publicity. • Podcasts could also be included in official • site, blogs, forums etc.
Online Discussions • A movie would include lot of research • work. Articles could be written on • those research and facts and figures • could be provided. • These articles which contains facts & • figures would spark lot of discussions • in forums, blogs, social networking • sites etc. • This will create curiosity and will serve • as good word of mouth publicity for the • movie.
Share Presentations • Presentations about the story, directors, • producers, significance of the movie, • sensational photographs of the actors / • actress which were taken for the movie • etc. could be created and shared online. • This will spread much faster than the • documents and will bring in lot of • exposure to the movie. As earlier, • the presentations should be available • for free download.
Docshare • The movie related information along • with background information etc. • could be made into one single • document or series of documents. • These documents could be posted in • online document share sites like Scribd, • pdfcast.org, pdf-search-engine, eBook • networking, digital documents etc. It • should also be available for download. • An overview of complete marketing • activities, film shoot, location selection, • lyrics of songs etc, could be possible • topics to be written on.
EBooks • Create eBooks about the movie, past • success and failures of the director, • background of the actor / actress, • reasons for the actor / actress to be • chosen for the movie etc. could be • included in the ebook. • If the movie is based on a book, then • the book could be digitized and could • be made available online, after all legal • and copyright issues are taken care of. • Provide downloadable link across • online communities, forums, blogs etc.
Respond to Comments • Keep track of all online posts and • discussions. Watch it regularly, update it • regularly with entertaining and interesting • stuff about the movie. • Respond to queries of people, re- comment • on the comments and make sure the • discussions continue in a healthy manner. • Make sure that negative comments / • feedbacks are dealt with appropriately. Be • polite and to the point.
RSS Feeds • Create RSS Feeds and make it available • through movie websites and other popular • movie sites. • Update the RSS feeds regularly with • relevant information about the movie. • Theaters releasing that movie, premier • shows, events, celebrity visits etc. could • also be given as RSS feeds.
Log In Movie Database • Submit the movie and all relevant • information to different movie databases • like IMDB, bollywood archive. • Creating log in the movie database along • with release dates and other pertinent • information will also create good exposure • as people will start discussing about the • movie well before the actual marketing • starts. This creates a good awareness, • which aids the marketing campaign later • on.
Social Bookmarking • Make sure the movie official site, blogs, • forums etc. are all bookmarked socially • in sites like del.icio.us, stumble upon, • digg etc. • If the movie is a much awaited one, • then people bookmark it like crazy in • these sites. For all other cases, its better • to ask the internal marketing team to • do this job up until the word starts • spreading.
Tweet Regularly • Twitter is one effective way of reaching • out to audience. • Start a twitter account and regularly • tweet about the movie like shoot • schedules, release dates, interesting • incidents etc. • Create a short link (bit.ly) for the movie • site and provide it in twitter. • If used properly, tweets could become • an effective word of mouth publicity for • the movie.
Online Contest • Create online contests asking simple and • relevant questions about the movie, • characters, incidents etc. These could be • based on the articles written in the blogs, • forums etc. • Winners could be given tickets, • merchandizing items etc. as rewards. • The most important thing is that, people • should be able to find the answers for • these questions. So, it should be short • and simple.
Paid Advertisements • Apart from all the above mentioned • stuff, paid advertisements will prove to • be effective when the movie release • date is closer. • Ads at prominent locations in popular • websites will fetch a lot of exposure to • the movie. • Linking back to the official site, will • increase the traffic to the official site and • hence more the exposure.
Online Polls • Create polls about the movie, about the actor and other key cast / • crew members and their past achievements. • These polls will give interesting data to write about. Create articles about • these facts and percentages and spread it around to get good publicity. • If possible, opinion polls, audience liking factor and their choice of actors / • actress could also be surveyed.
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