Seamless Networks – Barriers to Public Transport Use Nick Briggs/Nick Hallett East Lancashire Partnership/GMPTE

1. Seamless Networks – Barriers to Public Transport UseNick Briggs/Nick HallettEast Lancashire Partnership/GMPTE Final Conference 15 September 2005 Museum of Science and Industry Manchester, UK

2. Main aims of the research • To understand the barriers to movement between East Lancashire and Greater Manchester and to identify measures to encourage greater use of public transport • Focusing on Physical, Commercial, Institutional and Conceptual Barriers LiRa: the International Network of Light Rail Cities

3. LiRa: the International Network of Light Rail Cities

4. Project stages • Stage 1: Identification of Barriers • Stage 2: Identification of Measures • Stage 3: Development of Selected Measures LiRa: the International Network of Light Rail Cities

5. Understanding the Issues Stage 1: Identification of Barriers • Stakeholder Workshop – 33 professionals from the region • Household Surveys – 206 in-depth interviews • Focus Groups – 8 categorised groups • Accompanied Mystery Traveller Surveys – 15 public transport journeys LiRa: the International Network of Light Rail Cities

6. Six key issues identified • Time • Cost • Personal Safety • Comfort • Accessibility • Familiarity LiRa: the International Network of Light Rail Cities

7. LiRa: the International Network of Light Rail Cities

8. 1 Time 2 Cost 3 Safety 4 Comfort 5 Accessibility 6 Familiarity LiRa: the International Network of Light Rail Cities

9. Stage 2: Identification of Measures Action Plan • Creation of a core network • Improved ticketing • Improved safety and security • Raising awareness • Improving access and • Improved service experience LiRa: the International Network of Light Rail Cities

10. Stage 3: Development of Selected Measures Interchange • Takes more time • There can be additional costs • Personal safety is paramount • Comfort can be an issue • Physical access important at all points on the journey • Doubles the problems associated with lack of familiarity LiRa: the International Network of Light Rail Cities

11. Additional Market Research and Audits • On bus surveys on express services between East Lancashire and Manchester • On-street surveys in Blackburn and Burnley • Surveys at The Trafford Centre • Audits of existing infrastructure provision • Audit of walk routes between interchange points in Manchester City Centre LiRa: the International Network of Light Rail Cities

12. Key findings of research • Safety and security, distance to departure point and information provision most important factors in providing attractive interchange • Maximum acceptable interchange times for bus varied between 7 and 13 minutes • Rail interchange wait thresholds were around 15 minutes • Inconsistencies in information provision for cross boundary journeys LiRa: the International Network of Light Rail Cities

13. Key areas to promote ‘seamless travel’ • Creation of an Interchange Framework Assessment • Infrastructure Audit • Improved static information LiRa: the International Network of Light Rail Cities

14. Interchange Framework Assessment • A tool to identify key journeys involving interchange within an area • Assignment of the network to a number of corridors • Creation of matrices of interchange journeys based on the corridors • Identification of key interchange trips through mapping of census data • Development of an Interchange Priority Matrix LiRa: the International Network of Light Rail Cities

15. LiRa: the International Network of Light Rail Cities

16. LiRa: the International Network of Light Rail Cities

18. LiRa: the International Network of Light Rail Cities

19. Infrastructure Audit LiRa: the International Network of Light Rail Cities

20. LiRa: the International Network of Light Rail Cities

21. The European Dimension Participation in LiRa2 has provided • A useful conceptual framework • Critical friends • Examples of best practice elsewhere LiRa: the International Network of Light Rail Cities