“The Big Push” Global Fund Replenishment Strategy Overview

1. “The Big Push” Global Fund Replenishment Strategy Overview

2. “The Big Push” Global Fund Replenishment Strategy Overview “The Big Push” • The Big Push is a global campaign developed for use beyond the Global Fund but being adopted to fit into a larger narrative while focusing on the 3 epidemics and Replenishment to ensure success and to achieve our collective goals. • It is a difficult time to be raising for money but there is a historic moment. All of our partners, from health workers to advocates to political leaders will need to engage. We need to motivate our allies. • The Global Fund is preparing carefully for its Fourth Replenishment Conference in late 2013, to ensure predictability and the opportunity for scaling up.

3. “The Big Push” Global Fund Replenishment Strategy Overview II. STRATEGY OVERVIEW

4. “The Big Push” Global Fund Replenishment Strategy Overview • Engagement Across Sectors • Global Fund replenishment will need to be supported at the highest political level. This year, we are again approaching Mr. Ban to play a leadership role in the Fourth Replenishment along with high-level Co-Chairs from the 4 pillars. “The Big Push” strategy is dependent on leadership and from four key sectors assuming joint responsibility: • Civil Society Advocacy will be critical across all four pillars. 1 2 Traditional Donors Implementing Countries 3 4 Emerging Economies Private Sector

5. “The Big Push” Global Fund Replenishment Strategy Overview 1 Traditional Donors • The Global Fund and partners will engage political leaders from traditional donor countries to advocate for fellow donor governments to invest in the Global Fund. • One major donor – preferably from Europe – should be asked to host the pledging conference • Many donor countries have made extraordinary efforts to support global health. Among them the U.S. and France stand out as historical champions in the fight against AIDS and other communicable diseases and are the two biggest donors of the Global Fund. This role will make them natural champions for the replenishment.

6. ODA trends • ODA trends are not encouraging • Manydonor countries are reducing ODA (NL, Japan) • Very few are increasing ODA (UK, Norway, Sweden, Australia?) • Need to workwithNGOs and parliaments to protect budgets • Promoteinnovativefundingsuch as FTT • Introduced by France • Accepted in principle by 11 European countries

7. “The Big Push” Global Fund Replenishment Strategy Overview 2 Implementing Countries • Champions from implementing countries will be essential advocates in “The Big Push.” • The goal is to have a Head of State of one or two implementing countries to serve as Co-chair/s • Implementing countries are achieving extraordinary results and are also demonstrating their commitment through increased domestic resources. • With support from partners, the Global Fund will call on Heads of State in implementing countries to help renew confidence in Global Fund activities among existing and new donors building on the impact achieved on the ground.

8. Potential Champions • PresidentGoodluck Jonathan, Nigeria • President Johnson Sirleaf, Liberia • PresidentKikwete, Tanzania • PresidentSall, Senegal • President Banda, Malawi • PM Desalegn,Ethiopia • PM Tsangirai, Zimbabwe • PresidentYoudhoyono, Indonesia

9. “The Big Push” Global Fund Replenishment Strategy Overview 3 Emerging Economies • Emerging economies – particularly members of the G20 – are increasingly important partners in achieving internationally agreed development targets. • The goal is to have a Head of State of one or two emerging economies to serve as Co-chair/s and to announce significant financial contributions directly to the Global Fund and/or co-financing with the Fund. • Some, such as Russia, have provided an example of becoming donors to the Global Fund through a reimbursement scheme and efforts to become net donors, while others have contributed more through enhancing domestic resources. • Additionally, because some emerging economies prefer to contribute through other mechanisms (e.g. co-investment, provision of technical assistance and services), the Global Fund will encourage and facilitate their involvement by presenting a package of options for engagement, some of which should be announced at the replenishment conference.

10. “The Big Push” Global Fund Replenishment Strategy Overview 4 Private Sector • As the Global Fund engages businesses and explores innovative-finance schemes, it will rely on its private sector partners for critical advocacy support and strategic input. • Long-standing partners, such as Chevron, Product (RED), Anglo American and Coca-Cola, can use their networks and influence to make a strong case for the Global Fund. • Initiate another giving campaign from implementing countries with Friends Africa (Gift from Africa) • Engage High Networth Individuals • It is also the goal to have at least one significant innovative finance announcement.

11. Civil Society Advocacy • Strengthen a cohesive Civil Society movement • Engage Civil Society and key stakeholder from Emerging economies and in implementing countries. • Support CS in playing a Critical role in maintaining funding in donor countries and expanding the support donor base

12. Friends of the Fund • Act as policy and resource provider of reference in respective region, and provide political intelligence to Secretariat • Organize activities and events and to educate and raise visibility of GF for political advocacy • Facilitate High Level visits and meetings for GF officials

13. Parliamentary Work • Engage Parliamentarians from existing donor countries, organize exchange visit to show case the impact of the Global Fund Support • Engage the Parliamentarians from Emerging economy Bloc • Organizehearings in parliaments of major donor countries

14. Multilateralpartners • Worktogether to reinforce messages • Support engegment of champions in bothdonor and implementer countries • Meetregularly to coordinateimplementationstrategy

15. “The Big Push” Global Fund Replenishment Strategy Overview • International Processes • G8 • Statement of support in G8 accountability report and call for robust replenishment in communique • Create leverage between G8 donors though high level bilaterals • G20 • Focus on Development for All track on G20 Agenda and within that, the G20’s active participation in developing the post-2015 Agenda • World Bank Spring meetings • Seek Ministers of Finance and WB senior management support for increased contributions/innovative financial partnerships respectively • Post 2015 • Seek to influence the health chapter via the UK PM office

16. “The Big Push” Global Fund Replenishment Strategy Overview IV. CAMPAIGN ACTIVITIES

17. “The Big Push” Global Fund Replenishment Strategy Overview • The Global Fund and partners will leverage a number of high-level events and key milestones to engage decision makers and stakeholders. These events will offer opportunities to amplify partner voices, cultivate advocates and secure new commitments. • “The Big Push” Activities: • Convening high-level meetings with key stakeholders • Educating political leaders and decision makers • Mobilizing new Global Fund advocates through side-events and bilateral meetings • Hosting exhibitions showcasing progress made in implementing countries • Drafting timely op-eds and blogs related to Global Fund replenishment • Echoing Global Fund and partner messaging through social media outlets

18. “The Big Push” Global Fund Replenishment Strategy Overview • Tools and Assets for Partners • Here I am Ambassadorswith video clips featuring people directly benefitting from Global Fund grants. • Joint planning with the ActV/Endgamecampaign(Paul Zeitz/Leigh Blake) • Blogsby opinion shapers and supporters to highlight progress and make a call to action to finish the fight. • Portraits of decision makers, opinion shapers and supporters showing their support for global health goals. • Graphs and interactive infographicsto create an easily consumable narrative that highlights what can be achieved with enough investment and support. These will be shared on social media and offered to partners as digital media content. • Ads and bannersfor print and online use. • Social media toolkits,including messaging partners can use in their own platforms.

19. 2013Timelines and work plan leading to 4th Replenishment Q12013 Q22013 Q32013 Q42013 1st Repl Preparatory Meeting Brussels 4th Repl Pledging Conference • Confirm Chair, Vice-Chair and co-sponsors • Prepare papers for 1st meeting • Secure hosts for pledging conf. • Final outreach to political level in donor countries for pledging conference • Prepare papers for pledging conference Replenishment Process • Towards Preparatory Meeting: • 1st round of visits to donor capitals to provide information on reforms and transformation and results report 2012 • Towards Pledging Conference : • 2nd round of visits to donor capitals to present new funding model, resource needs and results Main Donors • Familiarize new donors with GF and 4th Repl. • Define and provide incentives for new donors • Engage traditional donors in outreach to new ones • Mobilize champions among the G20 leaders G20/New Donors • Visits to new donor capitals • Mobilize advocates from civil society, foundations and the private sector to support 4th replenishment • Targeted media campaigns • Implement specific advocacy campaigns in target countries Advocates 1-3 TICAD Yokohama 7-11 ICASA Cape Town 17-19 GF 29th BM Sri Lanka GF PF TBD 18-22 ICAAP Bangkok Report HLP post-2015 UNGA/MDG ReviewSummit NY 26-27 AU Summit Addis TBC Repl. Prep. meeting Brussels 17-18 G8 Summit UK 1-3 TICAD Yokohama 4th Repl. Pledgingconf. TBD GF Board 5-6 G20 Summit Russia 23-27 WEF Davos 20-28 WHAGVA