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GravyTrain, http://thegravytrain.biz/ is the digital marketing agency in Delhi provides services such as website design and development, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Social Media Optimization, PPC advertising and Online Reputation Management.
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We are • A part of the integrated communications agency, • 360O digital solution provider • Technical experts with a creative outlook
We believe On digital media, your ‘brand is not what you say’, it is now ‘what they say’. Content is the king. Being original is where we come in. Engagement with audience is the key.
We do { { Search Engine Optimization - Pre optimization SEO Analysis - Keyword Research and Analysis - Competitive Analysis - On page Optimization - Off page Optimization Website Design and Development - UI and UX design - Static & Dynamic CMS based websites - Micro-site - Web Application Dev. - Customized & Open source Dev. - Responsive & Mobile enabled Websites { { Search Engine Marketing - Keyword Research - Competitive Analysis - Search Engine Campaign Mgmt - Search & Display Network Ads - Web & Mobile Banners: Static, Animated - PLP/Micro-site Development - Analytics & Optimization Social Media Marketing - Managing Business Pages - Social Media Content Development - Social Media Fan Engagement - Social Media Advertisement - App Creation and Integration - Insights and Analysis
We did Digital case studies Unicef (NGO) Aeolus Tyres(Consumer Goods) KlipSee (Mobile Application) Reboot (IT) JW Marriott Aerocity, New Delhi (Lifestyle) Aktivortho (Rehabilitation) Big Wong (Hospitality) Action Group of Hospitals (Healthcare) World Phone (VOIP Services)
The Evolution Challenge Case Study #1 - Unicef
The Organization UNICEF is an International UN organization protecting the rights of children & youngsters and has been working in India since 1949 to protect children's right to be educated, to be healthy, to a childhood, to be treated fairly and to be heard. The ChallengeWe were faced with the mammoth task of creating an entirely new, dynamically operative website for Unicef which could hold their humungous data, stories, case studies, showcase their campaigns, brand ambassadors, donors and stakeholders. The second level of our challenge was to migrate the complete old data from the previous website on Red dot to the new website on Dot Net without losing the website traffic, data and rankings. Our Approach To create a unique interface that reflects all the multiple aspects of the organisation upfront and is a dummy’s guide to uploading content dynamically from the backend.
Unicef.in A programming marvel While on the front end it holds a neat and sorted look which is user friendly, at the backend this website holds an extensive group of functionalities. From uploading and auto-tagging of stories feature to creating campaign micro-sites and having a mini recruitment portal in it; this website is multi-functional. We created an environment for Unicef on the online space that gives a holistic picture about their diverse areas of intervention and serves as a common platform to bring together all their online buzz as well.
FB & Twitter ad campaign Unicef India Social Media Build up The Task Unicef India wanted to increase its fan base on FB & Twitter, with a major focus on engaging the youth, esp. young change makers. To engage general public, private companies, decision makers, NGOs & other organizations/ foundations, UN agencies as other key audiences. The Result The campaign generated over 80,000 engagements & increased the fan base by 66,000 on FB only. Twitter received an overwhelming response with over 28,000 new followers & 15000 plus engagements. The Gates ReTweet Bill Gates created ripples for UNICEF India’s Polio campaign by MTing an infographic designed by Grasshoppers which received over 2700 RTs.
The Shopaholic Challenge Case Study #2 – KlipSee
The Brand KlipSee is the new shopping assistant on the block. It’s an easy to use application that let’s users shop from various online shopping marketplaces as well as offline possibilities. KlipSee brings next-gen features to simplify a shopper’s experience in one app. Catering to all the needs a shopper can encounter within this advanced internet bubble. Our Task With the raging online shopping era and the innumerable apps that surround this generation; our task was complex yet simple to make this shopper’s assistant stand out in the market. To build a brand identity that is fresh and catchy and a progressive marketing strategy that leaves no stones unturned.Our SolutionFor a new shopping app in the saturated market; we wanted to be fresh, comprehendible and interesting. The social media campaign was built on the features consumers were unaware of while creating an immediate need for them. Supported with e-mailers shot out to prospective consumers and a general visibility of the brand.
Social Media Pre-Buzz As a pre-launch phase, we wanted to create awareness for the brand and highlight its features. Getting to know selected consumer’s response and feedback so as to launch the app in the market. We managed to create a fresh brand identity with a new logo and communication/art style to attract new-age consumers who are actively engaged in the online shopping world.
Website Development Building from scratch a static website for KlipSee to reach out to the online generation. We covered many usability aspects, from dynamic user-info forms shot out to client’s email ids, to direct download links for various application stores.
An ORM & Engagement Story Case Study #3 – JW Marriott Aerocity
The Brand With 24,000 square feet of flexible event and meeting room space, the hotel is a premier destination here in New Delhi for corporate conventions, weddings along with business and leisure events. This hotel offers accessibility without sacrificing style and tender it’s guests with exclusive F&B delights at its signature restaurants like K3, Akira Back and DBC. Our Task To increase the brand presence of the hotel on social networking sites and enhance engagement with the targeted audience. To achieve the same we created campaigns around various properties of the hotel along with updated feed from hotel, where-in people can understand the luxurious experience this hotel can facilitate as well as indulge in a two-way conversation through social media. This is being successfully achieved through live tweeting events, Chef and food centric promotions to festive campaigns. The Achievement Within a span of 8 months we doubled the number of likes and engagement on the Social Media pages of JWM Aerocity . From 14K the number rose to 27K mostly organically.
The Delhi Daredevils @JWM Picture this - Contest Contest Promotion For Signed Jersey Match-Day Interactivity We organized various campaigns and contests to promote Delhi Daredevils. We started a trend of Tweet commentary wherein we saw immense participation from the followers as well. Interactive posts featuring cricketers, behind the scenes, picture caption and other engaging posts were put up in order to generate user feedback and excitement.
Father’s Day Promotion @JWM Intial Buzz Selfie Contest Daddy-licious brunch promotion Checkin contest! We ran a contest to share a picture with your Dad and your idea of a perfect date with him, with the hash-tag: #FathersDayAtK3. We also asked participants to show their Check-in on the Father’s Day with #FathersDayAtK3 at #JWMarriottNewDelhiAerocity to get a surprise for their DAD!
ArifMiyankiRasoi Campaign Branding Introduction of Chef Arif Quiz Series – Guess the dish Video Promotion The campaign celebrated Mughlai Cuisine with Chef ArifQureshi. Contest & Engagement We started with a build up around trivia on famous Mughlai cuisine. Ran a quiz series for the audience. With the use of engaging posts and videos, we had a very positive reach and great participation with the page fans.
Jacob’s Creek : The Reserve Table with Ben Bryant PreEvent Buzz Post Event Coverage Bloggers Thank-you Feature The campaign highlighted the event organized by Jacob’s Creek Wines. The event was called ‘The Reserve Table’ with chief winemaker Ben Bryant. The event had wide coverage on Facebook along with trending live tweets on Twitter and Blogger reviews later on.
Chef Akira Back’s visit to India Akira Back Restaurant Promotion Introduction of Chef Akira Back Akira Back Contest Promotion Trivia Post + Cuisine feature The campaign highlighted the visit of noted celebrity Chef Akira Back in his restaurant Akira Back at JW Marriott. We ran engaging posts and a contest to generate maximum traffic. Though the campaign began at a very short notice but we had positive results. Reach – 22,866 Likes- 1,251 Post Clicks – 454 Comments - 37
The Treasure of the Grand Highway @JWM Initial Build-up Product Showcase Treasure of the Grand Highway video promotion Picture Contest An event was promoted on social media to explore the rich cuisine of the Mughals and embark on a delicious journey from Kabul to Kolkata. Various local delicacies were showcased and interesting facts about each dish was presented to the audience. We ran a contest to share a picture of your journey of a highway and share the best experience, with the hashtag: #TGHatK3.
A Holistic Solution Case Study #4– Action Group of Hospitals
The Brand Sri Balaji Action Medical Institute started its first hospital in 2004 in PaschimVihar, New Delhi with a capacity of 400 beds in its Medical hospital and 100 beds in Cancer Hospital. Sri Balaji Action Medical Institute have established themselves as one-of-the-best Hospitals in India with a mission to provide world class integrated healthcare facilities to all sections of society, whilst maintaining high standard of ethical practice and professional competency. The Task When we began working with Action Hospitals in 2009, it lacked proper brand identity, had an over cluttered website and no social media presence. Though social media at that time was still an upcoming phenomenon but we gave them an early adopter advantage by bring them on the medium. Our Bouquet of Services Action Hospitals has been a brand whom we gave an end-to-end solution not only in terms of Digital but Advertising and PR as well. Our Digital Solutions: Website Development | Website Maintenance | SEO | SEM | SMM
Sri Balaji Action Medical Institute Objective To design an interactive website and increase the footfall. Approach The website was designed from scratch. the idea was to make an “online hospital”, therefore cutting the hassle and making anything and everything available online. Results Increase in the website traffic by 200 visits per month followed by 70-80 appointment booking through the website itself that resulted in increased revenue for the hospital. It also increased in the queries and positive feedback for the hospital.
Action Cancer Hospital The Idea This website apart from being a window to the hospital in terms of having facilities like book an appointment also served as a knowledge platform for understanding various types of cancers and their cures. Post creation we even took care of website maintenance and SEO for both their websites.
Social Media Campaigns We provided Action Hospitals with a Complete Digital Marketing Solution. Our strategy was to engage with the audience. Instead of making it a one way communication. We concentrated on making engaging campaigns that would encourage audience participation and involvement with the hospital too.
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