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Where Is All That Internet Data Stored?

Where Is All That Internet Data Stored?. Bill Petro EMC Corporation. Centralized. 2030. 1970. 1980. 1990. 2000. 2010. 2020. Evolution of Computing. 1. Wave. 3,000. 1,000. 100. Systems- centric. Millions of Users. 10. Mainframe storage. 0.

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Where Is All That Internet Data Stored?

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  1. Where Is All That Internet Data Stored? Bill Petro EMC Corporation

  2. Centralized 2030 1970 1980 1990 2000 2010 2020 Evolution of Computing 1 Wave 3,000 1,000 100 Systems-centric Millions of Users 10 • Mainframe storage 0 Source: Waves of Power, David Moschella

  3. Distributed Evolution of Computing 2 Wave 3,000 1,000 PC-centric • Enterprise storage systems & software 100 Systems-centric Millions of Users 10 0 2030 1970 1980 1990 2000 2010 2020 Source: Waves of Power, David Moschella

  4. Consolidated Evolution of Computing 3 Wave 3,000 Network-centric 1,000 PC-centric 100 Systems-centric Millions of Users 10 • Enterprise storage networks 0 2030 1970 1980 1990 2000 2010 2020 Source: Waves of Power, David Moschella

  5. Evolution of Computing 4 Wave Content-centric 3,000 Network-centric 1,000 PC-centric 100 It’s the information Systems-centric Millions of Users 10 0 2030 1970 1980 1990 2000 2010 2020 Source: Waves of Power, David Moschella

  6. The Content-centric Wave is Here 3,000 1,000 100 Millions of Users 10 0 2030 1970 1980 1990 2000 2010 2020

  7. EVERYTHING Dot-com Wall Street Retail Manufacturing Life The New Economy’s Infrastructure

  8. The New Economy’s Infrastructure Information flow that runs the business ERP CRM E-mail Inventory

  9. The New Economy’s Infrastructure Servers Networks Databases Storage

  10. Storage Makes IT Work The Foundation Storage Software/APIs Networking Interoperability Service Standards Investment

  11. “The foundation of my company’s IT infrastructure is …” Storage First Servers 12% Other 3% Networks 20% Information/Storage 40% Applications 25% Source: FIND/SVP 1999

  12. Internet Data Enterprise Data Two Data Tidal Waves 83% said they are investing in enterprise storage to improve the integration of Internet data with enterprise-wide applications

  13. Traditional E-commerce E-commerce Customer INTERNET Transactional Firewall Front-office ENTERPRISE

  14. Integrated E-business E-business INTERNET Front-office Integration ENTERPRISE Back-office

  15. Expanded E-business Services E-commerce Web Apps E-business Database Storage 15

  16. Business Partners, Suppliers, Distributors, Resellers Supply Chain Management Production Distribution Logistics Enterprise Resource Planning Knowledge Applications Enterprise Application Integration Administrative Control HRMS/ORMS/Purchasing Finance/Accounting/Auditing Management Control Employees Stakeholders Customer Relationship Management Sales Customer Service Marketing Selling Chain Management Customers, Resellers Business Application Architecture

  17. How does Data become Information? By adding intelligence, it can deliver value Transformations for Data Warehousing: • OLTP... OLAP • Real time... Batch • Retail... Decision Support/Biz Intelligence • 5% capture… 10% capture

  18. Downtime is Expensive Financial Impact of data unavailability • Auto Rental $36,000 Minute • Men’s Clothing 8 hours .5% Market Share • Public Utility Storm Dispatch $250,000 Hour • Stock Broker $2,000,000 Minute • Industry Average $96,000 Hour

  19. E-Business Stumbling Source: Forrester Research

  20. Company Real Cost of Business Downtime Four 5-hour outages = 22% Stock hit 24 hour outage = $80M in new infrastructure Four 4-hour outages = $70M in new infrastructure “ Revenue from eliminating this downtime would pay for the entire nonstop infrastructure. ” Forrester Research, Inc. Downtime = Opportunity Cost

  21. Information Infrastructure Requirements • Instant test environments? • Non-disruptive data warehouse loading? • Non-disruptive, centralized, high-performance backup & restore? • Disaster protection via remote site fail over? • Global data migration? • Information sharing between Mainframe, Unix, and NT hosts?

  22. What is an ? An integrated set of Products, Services and Relationships that becomes: • The Foundation for Information Management • A Strategy for Revenue & Productivity Improvement • A Company’s Competitive Edge An architecture that enables change and speed!

  23. Application Application Application Application DW e-mail call center Internet Mainframe UNIX configuration management performance tuning backups recovery data movement configuration management performance tuning backups recovery data movement Traditional Thinking ... Application ERP business requirements technology infrastructure NT configuration management performance tuning backups recovery data movement

  24. Application Application Application Application DW e-mail call center Internet Fragmented Infrastructure Investments Application ERP business requirements Business Processes technology infrastructure Mainframe UNIX NT configuration management performance tuning backups recovery data movement configuration management performance tuning backups recovery data movement configuration management performance tuning backups recovery data movement

  25. Application Application Application Application call center DW e-mail Internet Common Information Infrastructure Business Impact • Increase Revenue Generation • Enhance Productivity • Lowest TCO Application ERP Different business requirements Technology Infrastructure UNIX NT Mainframe configuration management - performance tuning - backups - recovery - data movement - regulatory compliance - data center consolidations - mergers/acquisitions

  26. File transfers AIX to HP/UX via Platinum 9.9 FTP between Sun - NT Database extracts MVS to SP2 via MQ Series 4.4 Network IBM RS/6000, SP2 AIX 4.1, 4.2, 4.3 DB2/6000 IBM3090-600J MVS/ESA IMS / ADABAS TM HP 3000, K460 HP-UX 10, 11.0, 11.2, MPE Sybase 11.9, 12 Sun Enterprise Sun ULTRASPARC Solaris 3.2, 3.4, 3.5 Oracle 7.5, 8.0 TM Server/OS TM TM Fujitsu DS90 UX P/M IBM AS/400 OS/400 Database Compaq Proliant 2500 Proliant 5500 NT 3.5, 4.0 Application CICS Batch PeopleSoft Inventory CAD/CAM Financials Lotus Notes E-commerce Exchange OLTP Storage DK tape STK Silos Legato to DLT Backup by tar - 8mm Cheyenne to 4mm Backup Backup by FDR Upstream ADSM to 3490s OmniBack Test D/R plan (mainframe only) Disaster Recovery Proactive Reactive Cyclic Process Traditional IT Infrastructure

  27. Customers Dept LAN : an Example Connections ESCON FC-SW TCP/IP SCSI FC-AL Front End LAN Mainframe Database Servers HUB Unix NT Linux EDM WAN Connectrix CLARiiON Celerra Back End SRDF Enterprise Storage

  28. 45TB Global 2000(less than 2 years) 52TB dot.com(3 months) Storage Deployment at Internet Speed Terabytes 1997 Time 1999 27TB xSP(45 days)

  29. Infrastructure Functional Deployment VALUE Physical CAPABILITIES

  30. ENTERPRISE STORAGE Enterprise Connectivity Cascadable Mainframe Open Network Database Information Centric PLATFORM-SPECIFIC CONTROLLERS MEDIA Defining Enterprise Storage

  31. Enterprise Storage Network E-Infostructure Protect Information Enterprise Storage Network Share Information Manage Information Direct Attached Enterprise SAN Departmental SAN NAS Mainframe UNIX Windows AS/400 Linux A Common Framework to:

  32. Decentralized 200 GBs per manager Management costs = 50% of storage budget Co-located—Server Dependent 400 GBs per manager Management costs = 35% of storage budget Consolidated Storage 1500 GBs per manager Management costs = 15% of storage budget ENTERPRISE STORAGE Why Consolidate Storage? Source: ITcentrix , 1999 Storage Management Survey

  33. The Next Tidal Wave? Mobile Data

  34. m-Commerce • Wireless • Web phones • PDAs • WIDs • Automobile • Traffic Data • Concierge Services • Voice email

  35. Going Mobile • Smart Cards • Synchronization • Broadband / Rich Media • B2C -> B2B -> P2P

  36. Where is the value? • Is the network the computer… • Is the server the computer... • Is the information the computer

  37. Where does information live? Is it the case that: • Information lives on the network... • Information lives on the server... • Information lives on the storage where it is protected, shared, managed

  38. Thank You! www.BillPetro.com/talks.html

  39. EMC: The Rock Choose Your Infrastructure Carefully

  40. Global Presence Worldwide sales and service International R&D centers Key distributor partnerships 18,800+ employees TQM Impact ISO 9001 100% Product Testing Highest Product Quality in the Industry EMC Profile • The Industry Leader • “Execution record, highly focused, the technology elite”—J. P. Morgan Securities • “Storage is the new center of the IT universe.”–Merrill Lynch • Customer Satisfaction • EMC Number 1 (Soundview Financial Group, Gartner Group) The Customers Choice 90%—10 largest ISPs 95%—25 largest U.S. banks 95%— Fortune 100 (76% of Fortune 500) 90%—The Business Week 50 88%—The Wired Index 83%—DAX 30 (Germany) 73%—CAC 40 (France) 70%—FTSE 100 (U.K.) Globally

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