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26, 27 и 28 октября 2011 г. X ЮБИЛЕЙНЫЙ БИЗНЕС-ФОРУМ TOP Marketing Management

METRO C ash &Carry RUSSIA : от маркетинга продукта к маркетингу клиента Анастасия Ласка Директор по маркетингу и работе с клиентами. 26, 27 и 28 октября 2011 г. X ЮБИЛЕЙНЫЙ БИЗНЕС-ФОРУМ TOP Marketing Management Москва, Holiday Inn , Lesnaya. www.MarketingOne.ru.

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26, 27 и 28 октября 2011 г. X ЮБИЛЕЙНЫЙ БИЗНЕС-ФОРУМ TOP Marketing Management

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  1. METRO Cash&Carry RUSSIA: от маркетинга продукта к маркетингу клиентаАнастасия ЛаскаДиректор по маркетингу и работе с клиентами 26, 27 и 28 октября 2011 г. X ЮБИЛЕЙНЫЙ БИЗНЕС-ФОРУМ TOP Marketing Management Москва, Holiday Inn, Lesnaya www.MarketingOne.ru

  2. От маркетинга продукта к маркетингу клиента

  3. Target Group Management – создание индивидуальных бизнес решений для целевых групп клиентов HoReCa Магазины Продукты Офисы и Сервисы • I receive best prices on most relevant products for my business • I have a full range of professional assortment, guaranteed safety and quality of goods • I get value added services & expertise on development of my business • I receive consistent stable assortment and reliable price • I find full assortment range for my business in one place • I get full business solution – TS&P • I get a fast and easy access to an array of professional solutions covering the majority of my general business needs • Products I need are always available in one place in needed quantity • Convenient way to order and purchasing

  4. Сегментация и приоритеты Построение ассортимента Коммуникация Составляющие бизнес-решений для целевых групп клиентов Ценовая политика Дополнительные сервисы • Concentration on Restaurants (national, Italian, Asian cuisine) and canteens • Focus on A/B customers • Roll out Key Account Management in MOW and SPB • Split Core Assortment for sub-CTGs • Regionalization of Core Assortment • OB focus (HS, Rioba) • Improvement of regular pricemonitoring vs. wholesalers • KVI pricing • Implementationof price fixation (HO, Store) • Delivery (assortment, pricing, terms) • Master-classes (including OB) • Customer center (Q4 2011) • HRC MetroMail • Gastro Catalog • Metro Expo + prof. expos • Improvement of direct communication Page 4

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