1 / 4

The Smile Spa Case Study ITV Tyne Tees Bilsdale Campaign

The Smile Spa Case Study ITV Tyne Tees Bilsdale Campaign. Impressive Results!. The Smile Spa advertised on ITV1 Tyne Tees for the first time in March 2011 The campaign was a huge success and was more effective than any of its previous campaigns on any other medium.

yule
Download Presentation

The Smile Spa Case Study ITV Tyne Tees Bilsdale Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Smile Spa Case StudyITV Tyne Tees Bilsdale Campaign

  2. Impressive Results! • The Smile Spa advertised on ITV1 Tyne Tees for the first time in March 2011 • The campaign was a huge success and was more effective than any of its previous campaigns on any other medium. • The spa received enquiries within minutes of the first commercial airing and enquiries 3 weeks after the campaign has finished, the enquiries are continuing. • Website traffic for the month increased by 100% with web traffic on the first day of advertising increasing by 400%! • Enquiries for the month doubled. 20% of them have already signed up to treatment - the average take up time is usually 3 months.

  3. Testimonial “We had a phone enquiry within 2 minutes of the first advert airing. In the first 20 minutes we had 2 telephone enquiries and a website enquiry, plus another sign up for the newsletter and then there are the facebook comments…I would highly recommend TV advertising to anyone regardless of how big or small. You’ll reach a larger audience, drive more enquiries and raise your profile to new heights. The star of our advert, a patient, is constantly being recognized ‘as the lady off the telly’. It has pushed the Smile Spa to a new level.” Karen Martin, Marketing Manager, The Smile Spa

  4. Company Background The Smile Spa is a national award winning private dental practice offering a comprehensive range of dental treatments including full smile makeovers and facial aesthetics. In the past all advertising had been on local press and radio. Campaign Details The campaign ran on ITV1 Tyne Tees Bilsdale from 2nd – 23rd March 2011. 35 spots targeting adults were placed across daytime and peak and were featured in popular shows such as This Morning, Loose Women, House Gift and Emmerdale. Achieved Coverage The commercial was seen at least once by 49% of adults in the area (362,000 adults) and it was seen at least 4 times by 19% of the area (140,000 adults) Campaign Objectives To raise the profile of The Smile Spa and to drive phone and online enquiries Source: BARB/Techedge

More Related