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Ways to enter the Chinese market enquiries@eusmecentre eusmecentre

Ways to enter the Chinese market enquiries@eusmecentre.org.cn www.eusmecentre.org.cn. Ways to enter the Chinese market. Market penetration strategy. Learn about the market EU SME Website IPR HELPDESK Embassies USA Ministry of Trade Decide on HOW to enter the market

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Ways to enter the Chinese market enquiries@eusmecentre eusmecentre

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  1. Ways to enter the Chinese market enquiries@eusmecentre.org.cn www.eusmecentre.org.cn

  2. Ways to enter the Chinese market

  3. Market penetration strategy • Learn about the market • EU SME Website • IPR HELPDESK • Embassies • USA Ministry ofTrade • Decide on HOW to enter the market • State the budget • Leap

  4. Available strategies - options • Direct sale through an independent agent • Direct sale to a distributor (buyer) • Establishing your own trading comp. • Joint Venture • Franchising • E-Commerce • Licensing

  5. Salethrough an independent agent

  6. Direct export to a distributor (buyer)

  7. Establishyourowntradingcompany

  8. Joint venture

  9. Franchising

  10. E-commerce

  11. Licensing

  12. Two rules to sell to Chinese middle class: • 1) Maximize public consumption • 2) Introduce brand as a tool for raisingsocial status

  13. Maximize public consumption– i.e. sellwhatgives face!

  14. Expensiveproductsmusthelpwithyourcareer

  15. What Messages Must Western Businesses Communicate?

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