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Penn State THON Peer-to-Peer with iModules

Penn State THON Peer-to-Peer with iModules. Objective. Leverage student engagement and social media to further THON’s fundraising effort by allowing students to self-promote their participation in THON How? Peer-to-Peer fundraising pages What is Peer-to-Peer fundraising? 1 st Iteration.

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Penn State THON Peer-to-Peer with iModules

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  1. Penn State THONPeer-to-Peer with iModules

  2. Objective • Leverage student engagement and social media to further THON’s fundraising effort by allowing students to self-promote their participation in THON • How? Peer-to-Peer fundraising pages • What is Peer-to-Peer fundraising? • 1st Iteration

  3. What is THON? • Largest student run philanthropy in the world • Extremely independent • Committed to Success • 31,768 iModules transaction last year • $2,312,455 total -> $694,800 through p2p pages

  4. How Does THON Work? • Individual fundraising • Amount raised determines chances of dancing • Competitive or not

  5. What do We Really Want? • Provide individual pages for orgs & dancers • Link to social media • Track giving • Control content • Run almost entirely by THON

  6. Run Almost Entirely by THON • Theme that carries throughout • Dancer mgmt., template design, content control • Limit our risk • Sealed sub community • Train THON captains as super admins • What do we have to do • Setup new designations

  7. Communication • Google Docs Spreadsheet • New designations setup • Also Contains: • Giving Link • Page Link • Edit Link • Content Writer Information

  8. Workflow • Who does what? • Designation setup • Page Creation • Content Admin Setup

  9. Social Media • Use already available plugin • Custom External Links

  10. Track Giving • Designations • Used to credit orgs and dancers • Appeal Codes • Used to track p2p vs. general donation

  11. Control Content • THON monitors all • Captains are content approvers • Orgs and dancers are content writers

  12. Control Content

  13. Control Content

  14. Control Content • Super Admins are setup through the main community

  15. Control Content • Content Approvers & Writers are only sub-community content admins

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