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Transforming Business @ the intersection of Marketing & Technology. By Mayur Gupta @inspiremartech. Our world today. My Daughter Online Shopper Age 3 Years Montessori School Favorite Gadget – iPhone Favorite Mobile App - Gilt. @courtesy Scott Brinker; chiefmartec.com.
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Transforming Business @the intersection of Marketing & Technology By Mayur Gupta @inspiremartech
Our world today • My Daughter • Online Shopper • Age 3 Years • Montessori School • Favorite Gadget – iPhone • Favorite Mobile App - Gilt
We don’t believe in digital marketing. We believe in marketing in a digital world Clive Sirkin, CMO of Kimberly Clark
D I S R U P T O R S @courtesy www.vml.com
“You miss 100% of shots you don’t take” -Wayne Gretzky
Unprecedented scale of change. @courtesy Scott Brinker; chiefmartec.com
Unprecedented speed of change. @courtesy Scott Brinker; chiefmartec.com
Era of the Brands & Advertisers Era of the Retail Disruption TODAY - Era of the Connected Consumer BRANDS RETAILERS CONSUMER CONSUMER RETAILERS CONSUMER BRANDS BRANDS RETAILERS
What does all this mean for the brands & marketers
technology management is deciding which changes are adopted technology changes exponentially #1 ? ? organizations change logarithmically @courtesy Scott Brinker; chiefmartec.com
#2 An unwired fragmented ecosystem
#3 Organizational silos & fragmented operating model
Technology Coupons & Loyalty Sales Finance Marketing eCommerce Media Mobile
“The problem is that too many companies are essentially showing their organizational chart to consumers” — Bob Lord & Ray Velez, Razorfish
#1 Convergence in data & technology ecosystem technology consolidation wiring = data + API + cloud connected experiences marketing operating system
#2 Convergence in skills ? technology creative strategy marketing media finance
#3 Organizational Convergence Marketing Technology
#3 Organizational Convergence Marketing Technology THE FAMOUS GARTNER QUOTE NOT ENOUGH ANYMORE
#3 Organizational Convergence Sales Strategy Marketing Technology Media Finance
#3 Organizational Convergence Sales Strategy this is where the consumer touches the brand Marketing Technology Media Finance
Easier said than done; but then again, WHO said Marketing was easy
Thank You Reach me at: Email: mayur.gupta@kcc.com Twitter: @inspiremartech Blog: inspiremartech.com Mayur Gupta Global Head, Marketing Technology @ Kimberly Clark www.kcc.com