1 / 13

商务英语 Unit 12 COMPETITION

商务英语 Unit 12 COMPETITION. 教材：新视野商务英语（上）. Unit 12 COMPETITION. Objectives Key vocabulary Lead-in Language focus Skills Business communication Homework. Objectives. When the learners finish learning this unit, they should be able to

yuma
Download Presentation

商务英语 Unit 12 COMPETITION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 商务英语Unit 12 COMPETITION 教材：新视野商务英语（上）

  2. Unit 12 COMPETITION • Objectives • Key vocabulary • Lead-in • Language focus • Skills • Business communication • Homework

  3. Objectives When the learners finish learning this unit, they should be able to • Know the importance of competition and how to deal with the various problems in competition. • Collecting information on competition

  4. Language focus • Present perfect: present result • Present perfect: unfinished past • Pronunciation: strong and weak form of have ,for

  5. Lead-in • How many brands of soft drinks can you name? • How many manufacturers can you name? • Who are the market leaders or main competitors? • Is the soft drinks market very competitive?

  6. Skills • Writing: Curriculum Vitae • Reading: Pepsi and Coca-Cola • Listening: competing in a global market

  7. Key vocabulary • open market achieve one’ goal objective management consultant competitors efficient compete with market share aggressively main competitors market leaders strategy outsider management consultant performance recommend analysis opportunity threat • Global market place presence • Goal: objective

  8. Present Perfect We use the present perfect to talk about: 1. How a past action has consequences in the present. § The two companies have merged. Past action: they merged Present result: There is one company now. § We’ve opened a new office in Paris. Past action: We opened a new office. Present result: We’ve got a new office in Paris. 1

  9. 2.An action or state which started in the past and still continues. §The company has had an office in Moscow since 1992. § She has worked for the family business for 35 years.

  10. Pronunciation: Strong and weak forms of have, weak formsof for Listen and note the difference in pronunciation of the words have and has. weak strong It has been a success. Yes, it has. What have they agreed? We haven’t. We have bought shares. Has it been a success?

  11. Reading: • Emblem: symbol • Leg up: some extra help • Cable: cables were used to communicate before telex or fax • Case: container • Plant: factory

  12. Homework: • Think of three things that you have learn about Coca-Cola in this Unit. • What tense do we use to talk about the present result of past actions? What sort of analysis can you do to assess a company’s situation? • What tense do we use when we focus on when something happened? • When do we use : for + present perfect? • When do we use : Since + present perfect?

  13. Listening Listen to Keith Jackson talking about competition in a global market. Note the definitions of three strategies for becoming a market leader. • Cost focus_____________________________. • Differentiation__________________________. • Innovation_____________________________.

More Related