Pregnant Women And The Media

1. Pregnant Women And The Media Created By: Emily Hoffmann, Kristen Juett, and Catherine Baltzley

2. Purpose Statement • For years the media and celebrities have influenced mainstream society • This is due to: • Technology becoming more accessible in everyday life • We find ourselves being overexposed to the celebrity lifestyle from: • Internet websites • TV channels • Mobile apps • Thousands of magazines • Why? • Society is obsessed with emulating the look and lifestyle of celebrities • Our Question • Does this sense of celebrity fashion leadership run true for every time of life specifically pregnancy?

3. Data Collection & Methodology • Conducted two interviews • Tara Gallegos- Age 33 • Nikki Aquila- Age 22 • Conducted ten observations • Motherhood Maternity • Pickles & Ice cream

4. Maternity Stores

5. Findings • Ten Observations • 40% had t40% had long tresses that they wore down • heir hair pulled back into a ponytail • 20% had short choppy haircuts • Majority of women had on belly band pants • No jeans • Differences in the maternity stores • Motherhood Maternity • 30’s • Already have kids • Pickles & Ice-cream • A younger demographic • Sundresses • Power suits • High heeled shoes • Tighter fitting clothing

6. Findings Continued • Differences in price range at maternity stores • Prices range from: $50-$189 • Pickles & Ice Cream • Pea in the Pod • Prices range from: $7.80-$44.98 • Motherhood Maternity • JC Penney Maternity • Forever 21’s LOVE21

7. Findings Continued • Sales Associates Interviewed: • One associate said many mothers wait until about four to five months before purchasing maternity clothing • The manage of Motherhood Maternity told us that: • Maternity wear is getting more stylish • Said that the media is trying to make pregnancy more “sexified.” • Not catching on with soon-to-be-mothers • Prefer comfort over style

8. Discussion • Group’s Initial thought: That expecting mothers would flock to newsstands to get fashion magazines to read about all the new trends in Hollywood. • Mass Media • MTV’s Teen Mom • Promotes teen pregnancy • Celebrities such as Natalie Portman • Glamorizing being young and beautiful as well as pregnant

9. Predictions: Early Media and Present Media • Early Media • Early 1900’s women would disappear from society when they were expecting a child • Early TV • In the 1050’s Lucille Ball was the first women to show her pregnancy on TV when she started I Love Lucy • The trend allowed the television show to bring more attention to maternity wear • Also major designers emerged at this time to develop maternity lines • Givenchy • Norman Hartnell

10. Predictions Continued • 1980s • The famous made pregnancy a fashion statement • Princess Diana was expecting and privacy ceased to exist • She made headlines wearing loose fitting dresses that soon became the go to maternity style • Late 1900’s • Pregnancy again became the trend in Hollywood • Expecting mothers are now seen in form fitting fashion that would be appropriate for their non-pregnant counterparts as well • These styles have been proven to not work as well with the everyday women who is still more interested in being comfortable then looking like a hot mom

11. Group’s Final Predictions • After observing and researching the dress of expecting mothers our group predicts that: • There will not be any majorly extensive changes in maternity wear fashion • We predict that one day in the future the more trendy styles will be assimilated into a more comfortable version for expecting women • The main trend stemming from: • Comfort while still having that extra touch of glam or style

13. The Media Ranks The Top Post-Pregnancy Bodies • Although the majority of expecting mothers are not currently looking to celebrities as much for maternity trends they are looking to them for inspiration on a hot post-pregnancy body. • A recent article stated, “The best celebrity post-baby bodies have gained a generous amount of attention from expecting and new moms as it takes a great amount of care and devotion to regain your figure after putting on the weight when pregnant (Kate Lanphear, People Magazine).” • Heidi Klum • One of the world’s most well known supermodels • Has shocked the media with her hot post-pregnancy body not once but four times • In her most recent pregnancy she shocked the world by appearing in a runway show just five weeks after giving birth • She claims its all a result of good diet and a lot of exercise • Gisele Bundchen • One of the world’s most renowned supermodels • Only managed to gain 30 pounds during the pregnancy • Did yoga every day until she was close to term • Maintained a healthy diet throughout pregnancy • Exercised and ate healthy after having the baby made the weight fall right off • Jessica Alba • She continued to radiate beauty while being pregnant but did gain the extra weight • She got her body back within two months after giving birth by turning to her trainer, Ramona Braganze and a healthy diet

14. Heidi Klum

15. Gisele Bündchen

16. Jessica Alba

17. THE END! • Any Questions?