Social Media Advertising - Yupple Technologies

1. SOCIAL MEDIA ADVERTISING Social Media Advertising Is An Extremely Important Element Of Digital Advertising And Usually Refers To The Advertisements That Are Run On Social Media Platforms.

2. SOME OF THE IMPORTANT ELEMENTS OF SOCIAL MEDIA ADVERTISING INCLUDE:

3. COMMUNITY GROWTH Growing a targeted audience who have an interest in your brand or business

4. ENGAGEMENT Promoting content to a specific audience to drive engagement

5. WEBSITE CLICKS Driving targeted and meaningful traffic to your website should be the main purpose of social media advertising

6. RETARGETING Serving ads to people who have shown interest in your brand or service will increase the chances of conversion

7. HOW SOCIAL MEDIA ADVERTISING CAN HELP? • It helps in increasing brand visibility • It improves brand loyalty • It is much cheaper than traditional adverting • It helps in improved search engine rankings • It increases conversion, sales, page views as well as exposure

8. SOME OF THE MAJOR SOCIAL MEDIA ADVERTISING SITES ARE: Facebook Twitter LinkedIn Instagram Pinterest

9. FACEBOOK ADVERTISING Facebook advertising helps business reach people based on age, location, gender, interests and more. You can also measure the progress of your ads to improve your targeting and get more traffic

10. ADVANTAGES OF FACEBOOK ADVERTISING • It offers the most targeted form of advertising. Better targeting leads to increased sales • It is great to increase website traffic and create brand awareness • It increases word of mouth and referrals • It is fast and measurable • It increases revenue, sales and leads • It can also drive off-line sale • It can help you break into new markets and build your email list • It is cost effective and offers fast results

11. DIFFERENT TYPES OF FACEBOOK ADS Here are some of the main types of Facebook Ads Video ads Link click ads Domain ads Carousel ads Collection ads Facebook lead ads Canvas ads Dynamic product ads Offer ads Lead ads Event ads Page like ads Classified ads Stories ads Sponsored Mentions

12. Having A Facebook Business Page Is Fundamental To Your Brand. Even If You Don't opt For Paid Ads, You Can Benefit From Facebook In Following Ways capitalizing on free of charge ad spaces that includes profile images, Facebook banner etc. • encouraging audience to engage in meaningful conversation about your brand with the help of contests and offers • post boosting • sponsored stories • Facebook open graph • Facebook exchange • asking users to check-in • engaging with target audience through Facebook groups •

13. TWITTER ADVERTISING Through Twitter Advertising, you can either promote your account or a single tweet

14. ADVANTAGES OF TWITTER ADVERTISING • It improves traffic on the website • It is affordable and offers immediate real-time effect • It helps to optimize your brand • It helps in increasing conversion • It allows target marketing

15. DIFFERENT TYPES OF TWITTER ADS Some of The Different Types of Twitter Ads Are: promoted tweets promoted accounts promoted ads promoted trends

16. Having A Twitter Account Can Also Benefit You In The Following Ways: • help you monitor your brand mentions on Twitter using the advanced search feature • gather positive reviews about your brand with the help of advanced search and use it to gather customer testimonials • favouriting tweets is a great way to say thank you to your loyal customers and followers • help find important data about your competitor with the help of advanced search and let you filter out your competitor's tweets • find news stories shared about your brand to gain insight into the type of content people like • find influencers who are tweeting your content • create an RSS feed of results to keep up with a specific account • leveraging popular hashtags to your advantage

17. LINKEDIN ADVERTISING Being the only professional social network in the world, Linked advertising lets you connect with the most relevant professional audience for your business

18. ADVANTAGES OF LINKED ADVERTISING • It helps you reach and engage with professional audience • It can help you improve SEO placements • It can Increase conversion rates • It allows you to leverage lead nurturing possibilities with the help of lead accelerator feature • It offers advanced targeting opportunities

19. TYPES OF LINKEDIN ADS Some Of The Different Types Of LinkedIn Ads Are: Self-service PPC Advertising SlideShare content ads Content Ads Social ads Featured company ads LinkedIn group ads Follow company ads Spotlight ads

20. INSTAGRAM ADVERTISING Instagram advertising lets you post sponsored content in order to reach a more targeted audience and drive traffic to your website

21. ADVANTAGES OF INSTAGRAM ADVERTISING • It helps in increased engagement. Instagram has around 1 billion active users which is still growing • It offers a high conversion rates given the high engagement rate on Instagram • It helps you reach your target market • It has lower CPC • It helps in increased visibility • It offers multi channel connection

22. THERE ARE TWO WAYS OF ADVERTISING ON INSTAGRAM Free advertising Paid advertising

23. DIFFERENT TYPES OF INSTAGRAM ADS Different Types of Instagram Ads Include photo ads carousel ads video ads Instagram stories ads