1 / 22

Università di Bologna

Università di Bologna. About CRIF. CRIF is a global company leader in the field of credit & business information. CRIF is the first Italian company to be registered as a Credit Rating Agency in the EU. .

yvon
Download Presentation

Università di Bologna

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Università di Bologna Maurizio Liuti CRIF CommunicationDirector

  2. About CRIF • CRIF is a global company leader in the field of credit & business information. • CRIF is the first Italian company to be registered as a Credit Rating Agency in the EU. • As an independent third party CRIF supports and creates value for financial institutions, businesses and consumers. Maurizio Liuti

  3. CRIF at a glance 4continents 2,000+ employees and contractors 43countries 4datacenters2,000+managed servers 2,400financialinstitutionsworldwideuse CRIF services 25,000+business clients 500+softwareinstallations 250+millioncredit bureau scores 11types of solutionscredit bureau solutions in15countries decisioning and lending solutions in 24countries Projectsin 43countries Maurizio Liuti

  4. Credit Bureau Platforms • Italy • Czech Republic • Slovak Republic • Switzerland • Austria • Croatia • Hungary • Russia • Morocco • Bangladesh • Benin • India • VietnamJamaica • Tajikistan EURISC is the innovative solution from the CRIF Credit Reporting System, which is available to banks and financial institutions to enable them to respond ever more effectively to credit management needs. Maurizio Liuti

  5. New credit bureau for public opinion and media • Unknown/big brother • Independentthird party • Positive role for consumers Maurizio Liuti

  6. Targets and stakeholders MEDIA OPINION LEADERS INFLUENCERS BANKS POLITICAL ENVIRONMENT CONSUMER ASSOCIATIONS REGULATORS CONSUMERS Maurizio Liuti

  7. Communication: the last link in the chain (?) • During the implementation of a credit bureau in a country, communicationisoftenconsideredasthe last link in the chain… • but ithas a fundamentalrole for the successof the project! Maurizio Liuti

  8. Communicationstrategy in the start up phase • Definition of goalsand priorities • Scenario and influencer • Target segmentation • Creation of dedicatedcommunicationstrategy and contentsfor eachspecific target • one2 onemeetingswith journalistsand opinion leaders • direct management of relationships with key contacts • day by daymedia monitoring(reputation) Maurizio Liuti

  9. Integratedcommunication • Corporate communication • Online and offline P.R. • Social media • Multimedia • Advertisment • SEA and SEO • Events Maurizio Liuti

  10. Whatcontent? • Surveys • Observatories and publications • Case histories Numbers, data and figuresassupportingevidence Maurizio Liuti

  11. Online PR: goals • Strengthen an online presence that reflects who we are and what we do • build relationships with all stakeholders (journalists, opinion leaders, market experts, clients, etc..) Maurizio Liuti

  12. Communication to consumers • GOAL: improve the reputationand positioning of the CRIF brand as an independentthird-party and close to cosumers’ needs. • GOAL: share awarenesson topicslike • Responsiblelending\ Financial Health\Overindebtness • Identity theft • Online security Maurizio Liuti

  13. Communicationto consumers • Manuals • Video tutorials • Credit game • Newsletters Maurizio Liuti

  14. Websitesdedicated to consumers Maurizio Liuti

  15. Integration with social media Maurizio Liuti

  16. Integration web/social SEO Facebook Ads Mister Credit Newsletter SEA - Google Adwords Mister Credit Blog Mister Credit on Facebook Dedicatedminisite Consumer services website Dedicated area in the corporate portal Maurizio Liuti

  17. Communication to banks and decisionmakers • Case histories/experiences • Observatories and surveys • Events • Newsletters • White papers Maurizio Liuti

  18. Integration with events Maurizio Liuti

  19. Whichapproach for communication? SPRAYcommunication actions to all the different targets and stakeholders, without any segmentation and customization In our experience the best result we can obtain by using the SPRAY approach is to have our communications sent directly to the SPAM folder! LASER selected and tailored actions addressed to highly segmented contacts. Maurizio Liuti

  20. KPI • Brand awareness • Number of positive articles in the media • Equivalent value/ROI • Ranking on searchengines for specifickeywords Maurizio Liuti

  21. Conclusion • CRIF is working on several different projects at worldwide level with a specific focus on Asia (i.e. Philippines, Indonesia and post-Soviet states) • What (local or international) sources of information could be used to create indicators or integrated reportson the local credit industry? • Who should be interested in these countries or project can send an e-mail to me: m.liuti@crif.com Maurizio Liuti

  22. Thank you for your attention m.liuti@crif.com

More Related