Trafficking Media Plan, Ad Attachments & URL Assignments

1. TraffickingMedia Plan, Ad Attachments & URL Assignments

2. AGENDA • Media Plans • Master Ads & Ad Copies • Mass Uploading Standard Banners • Delivery Groups & Applying Rotations • Publishing Ads • Setting Up Ad URLs • Code Packages

3. MEDIA PLANS

4. Media Plans • Import & Export Templates

5. Media Plans • Customizing Your Excel Spreadsheet

6. Media Plans • Excel Template

7. Media Plans • Media Plan vs Edit Mode

8. Media Plan Best Practices • Making Changes to Multiple Placements - To make the same change to multiple placements, go to the placement list, highlight multiple placements and click Edit. • Single Placement Changes - To make various changes to single placements, Use Edit Mode. • Creating Multiple Placements - To create placements in bulk, use Excel Trafficking. • Excel Spreadsheet - Allows for editing of existing placements under the existing placements tab (with the exception of packaged placements).

9. MASTER ADS & AD COPIES

10. Two “Types” of Ads • A Master Ad is an ad that was created in the system by: • - Create new (either manually, from bundle, or mass std.) • - Copying an ad • 'Ad Copy' is an ad created in the system during the attachment process of master ad to individual placements.

11. Master Ad Hierarchy Placement 1 Copy 1 • The Master Ad itself never gets attached to any placement NOTE: The system creates an ad copy (with separate ad ID) for every placement Master Ad Placement 2 Copy 2 Placement 3 Copy 3

12. Master Ad Hierarchy Copy 1 • The connection between the master ad and its copies is kept, and displayed in the ads list. • When editing a master ad, the system will automatically open the edit multiple screen for its copies. Master Ad Copy 2 Copy 3

13. Finding your Ad… • When the ad is assigned to your account – in the ads list • If the ad is assigned to the campaign – in the campaign Ads tab

14. Master Ads List Contains Master Ads only Note: Ad copies created through the attachment of an ad to placements are not included in this list.

15. MASS CREATING STANDARD BANNERS

16. Mass Creation of Standard Banners Note: An ad will be created if jpg with no matching swf is found, but not the other way around

17. Pre-Requisites • A standard banner is made up of an image file, or of an image file and a flash file. • Image and flash file name must match • Flash file with no matching image will show an error and an ad will not be created

18. Mass Creation of Standard Banners • Navigate to the Shortcuts Tab • Select the “Mass Create Standard Banners” option • Continue to add ‘New Ads in Bulk’ or a ‘Single Ad’

19. Mass Creation of Standard Banners

20. DELIVERY GROUPS & APPLYING ROTATIONS

21. Creating a New Delivery Group • Navigate to the ‘Ads’ Tab (Tab #5) • Select Delivery Groups Sub-tab • Click on ‘Add New’ button to create New Delivery Group

22. Another Way to Create a New Delivery Group • Navigate to the ‘Creative’ tab (Tab #4)

23. New Delivery Group • All ads assigned to your campaign appear in the bottom panel. • Select the ads you want and drag & drop them to the upper area. • Set up the serving logic. • Attach the DG to placements.

24. Serving Logic – Rotations Sub Tab Enhancements: • Time Based • Set different times for different days. • Default time zone: end-user's time Or set specific time zone.

25. Serving Logic | Automatic Optimization

26. Serving Logic – Frequency Capping Enhancements: • Limit imp – up to 60. Note: Limit of impressions for the whole placement is available in the Placement set-up tab.

27. Serving Logic – Audience Sub Tab Target Audience: • Users are able to define a target audience for the ads in the Delivery Group! Ads can have a specific address!!

28. PUBLISHING ADS

29. Publishing ads Before you can generate tags for a placement, you must publish the ads

30. Placements and Ads After Publishing • Some restrictions take place once an ad has been published • You cannot delete the last ad in the placement • You cannot disable the last ad in the placement • You cannot make creative changes to the ad (as a client) • You cannot change the placement type

31. SETTING-UP AD URLS

32. Important! 3rd party tracking in MediaMind is defined on the Ad level.

33. What This Looks Like on the Single Ad Level

34. Update the URLs • Use Excel to make mass changes

35. Using Excel: Export

36. Edit in Excel Non-Editable fields in Gray Editable fields in white

37. Using Excel: Import

38. Using Excel: Import • Summary emails is sent to you once completed • You can check the import status at any time

39. Update the URLs • Use “Edit” button to make limited number of changes.

40. CODE PACKAGES

41. What’s a Code Package? • An HTML page, which is designated per site and campaign. • It includes all the placements for a specific campaign for that site, information about it’s status, and the tags themselves.

42. Generating a Code Package 1. Select the sites you wish to publish ads for & send a code package to Note: A separate email and separate code package is created per each site! 2. Select whether to publish the ads 3. Select who to send the code package to 4. Click Send

43. Alerts You May Receive • No published ads (or no ads) • Make sure ads are attached • Publish the ads either by checking the checkbox or one by one • IO pending signature • We will discuss in a few slides.

44. Publish & Send

45. Code Package Email