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Redefining Talent…

Redefining Talent…. History of Immigration in the UK. 1940. 2009. Ethnic Population Forecast. By 2030, Ethnic population is set to increase by two-thirds Predictions are that by the 2011 census, they will represent 12% of the UK population. Sources: National Statistics 2001 census.

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Redefining Talent…

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  1. Redefining Talent…

  2. History of Immigration in the UK 1940 2009

  3. Ethnic Population Forecast • By 2030, Ethnic population is set to increase by two-thirds • Predictions are that by the 2011 census, they will represent 12% of the UK population Sources: National Statistics 2001 census Population (in millions)

  4. South Asians in the UK (Sources: 2001 UK Census / The Grocer / Pfizer) • Spending: • Women are the primary spenders in UK households. • Today’s ethnic population is estimated to contribute in excess of £40 billion to the British economy • 35% of all UK Asians live in London itself (735,000) • 85% of independent retailers/shops in UK are owned by Asians with turnover in excess of £12.5 billion

  5. Facts about South Asians in the UK • Today’s ethnic population is estimated to contribute in excess of £40 billion to the British economy with a combined spending power of over £13 billion • Over 96% of all Asians in the UK live in England • Over 43% live in London and the South East • Over 66% of Asian adults have a disposable income of £30k+ • 85% of independent retailers/shops in UK are owned by Asians with turnover in excess of £12.5 billion • 50% of pharmacists & chemists in the UK are Asian owned • The majority of the UK’s 120,000 restaurant & food outlets are owned by ethnic communities generating £14 billion • 87% of Asians are owner/occupiers of homes and have more than 2 cars per household • The internet is an increasingly popular medium with 2nd & 3rd generation ethnic groups.

  6. Estimated average gross annual income of economically-active working-age population by country of birth, 2005/06 (UK Residents) IPPR: Britains Immigrants – an economic profile (Sep 2007)

  7. ABOUT TALNET • We are a full service creative media and marketing agency that specializes in servicing companies targeting the South Asian audience by offering: • Creative positioning and branding strategies through the effective use of the right marketing mix for our clients’ products / services or event launches / campaigns • 360-degree campaign strategy, management and implementation (viz. media strategy, production, planning, buying and reporting & analysis) • Founded in 2004, currently we service clients in the retail, property, entertainment and professional services sectors • OUR VISION • To be the leading full service media agency that services companies and brands that target the ethnic minority communities across the globe • OUR MISSION STATEMENT • To be the leading full service media agency that targets the Ethnic minority audience through strategic PR and media campaigns (TV / Print / Radio / Online) for customers seeking to market their brands, products, companies and events to these communities. In pursuing this mission, we will deliver value by executing their campaigns in a professional manner using a structured and a result-oriented approach yielding optimum return on investment

  8. SERVICES • Media Strategy and Marketing • Product / Service Branding • Branding / Media / Marketing Consultancy • Media Marketing, Planning and Buying • Media Research & Statistics • Advertising & Creative Conceptualization • Media Production consistent with branding • Online strategy and marketing, SEO, SEM • Web design and development • PR • Event planning, management and execution • Sponsorships • Press / Online articles

  9. PROCESS 5 1 Customer Requirements & Objectives 4 2 3

  10. Few Case Studies: Product / Service Branding • Client: Fudco (Vertical: Retail) Services Offered: • Based on client brief and feedback, Talnet conceptualised, positioned and created a presentation for one of Fudco’s Health and Beauty Ayurvedic Product Range named Ayuuri to be presented to multiples like Tesco, Sainsburys and Asda • Client: Actor Prepares UK (Vertical: Entertainment) Services Offered: • Talnet has been commissioned as the exclusive online media agency to assist in the online branding for Bollywood star Anupam Kher’s Actor Prepares UK Acting Academy’s three month courses • Client: Royal Chai (Vertical: Retail) Services Offered: • Talnet created a positioning strategy with a catch phrase “MUMMY” to set the client’s brand apart in the minds of the consumer from the existing market leader in the Instant Spiced Tea market

  11. Few Case Studies: Branding / Media / Marketing Consultancy • Client: Fudco (Vertical: Retail) Services Offered: • Talnet is signed as the exclusive marketing and media agency for Fudco and its brands. We are currently involved in the 360-degree branding, media and marketing consultancy for Fudco’s Spiced Tea product range named Chai Xpress that was launched this month • We are also involved in the 360-degree branding, media and marketing consultancy for Ayuuri, the Ayurvedic Health and Beauty product range that is due to be launched July / August 2009 • Client: BTM International (Vertical: Retail) Services Offered: • Talnet is signed as the exclusive Ethnic minority marketing and media agency for BTM International who is the sole UK distributor of the global brand Power Horse, an energy drink from Austria

  12. Few Case Studies: Media Marketing, Planning & Buying • Client: Sternon UK (Vertical: Property) Services Offered: • Media Strategy & Marketing • Media Planning & Buying • Client: RD Enterprises (Vertical: Property) Services Offered: • Media Strategy & Marketing • Media Planning & Buying • Client: Power Horse (Vertical: Retail) Services Offered: • Media Strategy & Marketing • Media Planning & Buying

  13. Few Case Studies: Media Research & Statistics • Client: Westmill Foods (Vertical: Retail) Services Offered: • Research conducted for a pilot on behalf of Indian brand Pataks and Chinese brand Green Dragon for a promotion in the Daily Telegraph • Surveyed 50 Indian and 50 Chinese restaurants around the UK to build a conclusive report • Client: Lenimex Group (Vertical: Professional Services) Services Offered: • Research conducted for a pilot on behalf of Lenimex Business Consulting Group for its client, London Beer Supplies Ltd. • Surveyed 100 pubs across North, East, South and West London to build a conclusive report

  14. Few Case Studies: Advertising & Creative Conceptualization • Client: Westmill Foods (Vertical: Retail) Services Offered: • Creative conceptualisation for the client’s Pakistani Basmati Rice brand, Habib • Client: People Interactive Ltd. (Vertical: Services) Services Offered: • Creative conceptualisation for the client’s online matrimonial brand, Shaadi.com • Client: Royal Chai (Vertical: Retail) Services Offered: • A creative in line with the Positioning strategy was conceptualised to help the client create a unique position in the instant spiced tea market

  15. Few Case Studies: Media Production consistent with branding • Client: Westmill Foods (Vertical: Retail) Services Offered: • TV Commercial Media Production for the client’s Pakistani Basmati Rice brand, Habib, currently in progress • Client: People Interactive Ltd. (Vertical: Services) Services Offered: • TV Commercial Media Production for the client’s online matrimonial brand, Shaadi.com was produced for a media blitz throughout all South Asian channels in 2008 • Client: Royal Chai (Vertical: Retail) Services Offered: • TV Commercial produced for a media blitz throughout all South Asian channels in 2007 - 2008

  16. Few Case Studies: Online Strategy and Marketing, SEO, SEM • Client: HMV SaReGaMa (Vertical: Entertainment) Services Offered: • Online media partners for the “Rafi Resurrected” Sonu Niigaam Live in Concert organised by the client in Birmingham, Manchester & London which led to 70% of tickets being sold online • Online Positioning and Strategy • Client: Laser Lipo Sculpture (Vertical: Medical) Services Offered: • Conducted a 3 month Search engine marketing campaign for the client’s website with strategic keywords in search and content placement network of Google and Facebook • Client: Insight Medical Ultrasound (Vertical: Medical) Services Offered: • Ongoing Search Engine Optimisation • Online Affiliations and Banners

  17. Few Case Studies: Web design and development • Client: Fudco (Vertical: Retail) Services Offered: • Design and development of the Hesh brand, an Ayurvedic Health capsules and powders product range www.healthbynature.co.uk • Client: HMV SaReGaMa (Vertical: Entertainment) Services Offered: • Design and development of www.saregamaevents.com • Client: Royal Chai (Vertical: Retail) Services Offered: • Management of Branding, design and development of www.royalchai.co.uk

  18. Few Case Studies: Event Planning Management and Execution • Client: Mayfair Media Club (Vertical: Entertainment) Services Offered: • Event Planning, Management and execution for the client’s event Celebrating Farah Khan • Conducted a master class around the noted Bollywood celebrity director, Farah Khan • Client: B&B Promotions (Vertical: Entertainment) Services Offered: • Event Planning, Management and execution for the client’s event Jagjit Singh Live in Concert • Client: Kensington International (Vertical: Property) Services Offered: • Event Planning, Management and execution for the client’s event Homes of India 2007 & 2008

  19. Few Case Studies: Sponsorships • Client: Mayfair Media Club (Vertical: Entertainment) Services Offered: • Created Sponsorship packs and sourced sponsorships for the client’s event Celebrating Farah Khan • Client: B&B Promotions (Vertical: Entertainment) Services Offered: • Created Sponsorship packs and sourced sponsorships for the client’s event Jagjit Singh Live in Concert • Client: Angel Foundation (Vertical: Entertainment / Charity) Services being offered: • Created Sponsorship packs and currently in the process of sourcing sponsorships for the client’s event Miss India Angel World Pageants

  20. Few Case Studies: Press and Online Articles • Client: Mayfair Media Club (Vertical: Entertainment) Services Offered: • Organised a Press Conference with Farah Khan and all media • Client: Reliance BIG Music (Vertical: Entertainment) Services Offered: • Conducted a Press Conference for Jagjit Singh’s latest Gujarati album launch

  21. Our Clients RETAIL ENTERTAINMENT PROPERTY Professional Services

  22. CONTACT TALNET PRODUCTIONS Suite #105, Dephna House, 24/25 Arcadia Avenue, Finchley Central, London N3 2JU info@talnetproductions.co.uk anair@talnetproductions.co.uk rnair@talnetproductions.co.uk +44 208 349 7187 (w) +44 208 181 6153 (f) +44 794 423 3259 (m) +44 780 363 3926 (m) http://www.talnetproductions.co.uk

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