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Naming Rule - Example. V 2 - M2 V890. ID2. Micro ATX Chassis. VIA Chipset. ID 2. Socket AM2. V 3 - P5 G965. ID3. Micro ATX Chassis. Intel Chipset. ID 3. Socket 775. Position & Segment - 2007 Second Half. Office, Personal General Data Processing (<100 人 SMB) -Price sensitive
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Naming Rule - Example V2-M2V890 ID2 Micro ATX Chassis VIA Chipset ID 2 Socket AM2 V3-P5G965 ID3 Micro ATX Chassis Intel Chipset ID 3 Socket 775
Position & Segment - 2007 Second Half Office, Personal General Data Processing (<100人 SMB) -Price sensitive -Total solution -Appearance P3-P5945GC V2/V3-P5945GC V2/V3-M2V890 Family, Personal, Genera Data Processing - Appearance - System stability P2-M2A690G P2-P5945GC T3-P5G965A T3-P5945GC T3-M2NC51PV P3-P5G33 Family, multi-user General Data Processing -Price sensitive -System stability -Easy to use V2/V3-P5G33 V2/V3-M2A690G mATX Mini Tower nano ATX Booksize mATX Booksize
Position & Segment Family, Personal, Genera Data Processing - Appearance - System stability Color change on 7/E, New ID Bezel on 8/E T3-P5G965A T3-P5945GC T3-M2NC51PV • Feature • Fashion and Attractive Style • Mechanical Evolution – Swivel chassis design, Sliding front door • Quieter than Library Whisper and impeccable quality • Inspiration of development • Localized (color plan for different market purpose) • EU end users are willing to pay more for better quality • Niche MKT (Dell, HP, Acer don’t have similar products) • T2 improvement, need easy assembling barebone
Original ASUS Innovation : Swivel Chassis Design Swivel Chassis with Large Expansion Space • Swivel Chassis Design • Large Expansion 4 Expansion Available High-end VGA Card available Open Because of the flip-over chassis design & nice cable management, it's very easy to install and upgrade the PC. 2 HDD Available Saving Assemble time = Saving Cost
Position & Segment Family, Personal, Genera Data Processing - Appearance - System stability P2-M2A690G P2-P5945GC Feature • The first booksize PC with HDMI function in the world. • Stylish design, slim and leather-like treatment, enriches your PC experience. • All-Around Multimedia Platform and build-in IR receiver. • Inspiration of development AMD solution for Vista and HDMI (Blue ray, HD DVD) support. Small home theater solution For more tasty and convenient life
P2-M2A690G UniqueFeatures • High Definition Supported • Blue-Ray & HD DVD available User can enjoy high definition content on LCD monitor or TV which also support HDMI. HDMI (High Definition Multimedia Interface) Video and audio frequency in high speed transmission without compression
Internet Computing Video Data library Audio Memory card Others… ASUS Innovation : All in One Media Center Integrate all function in a small & elegant chassis 25% of ATX chassis
Position & Segment Family, Personal, Genera Data Processing - Appearance - System stability P3-P5G33 Feature • The latest Bearlake solution. • Flexible Vertical or Horizontal Placement maximize Your Desk Space. • Tool-less clip design and smart cable management. • Inspiration of development • High end solution (Bearlake) supporting new CPU(quad core).
Position & Segment Family, Multi-user, General Data Processing -Price sensitive -System stability -Easy to use V2/V3-P5G33 V2/V3-M2A690G Feature • Leading Image: The latest Bearlake solution. (V-P5G33) • Convenient Peripheral Connection • 10 USB 2.0 ports and two IEEE 1394 ports for high speed data transfer. S/PDIF-out and 8 channel codec. • ID plan for Q3. • Inspiration of development • High end solution (Bearlake) supporting new CPU(quad core). • Leading Image/ Speedy • Design for leading spec