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Viral Advertising

Explore the impact and reach of viral advertising - a form of direct-to-PC, humorous or risqué ads that spread through word of mouth, engaging audiences globally within milliseconds. Discover how these ads subvert traditional marketing, involve audiences in all stages, and transcend cultural boundaries effortlessly. Embrace this cost-effective way to connect and share messages organically.

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Viral Advertising

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  1. Viral Advertising A 1.1.15

  2. Viral Advertising • A new form of advertising direct to your PC- humorous or risque • If you like the content of the ad you are likely to send it to a friend • It then becomes a form of “word of mouth” advert. • Personal recommendation of the product

  3. Viral Advertising • Viral advertising crosses international boundaries in milliseconds.

  4. Viral Advertising • They apply and subvert concepts of genre, mess with our preconceptions of institutional values. • They involve the audience in the production, distribution, consumption and promotion of advertising

  5. Viral Advertising • It is a way into our world without having to pay transmission costs. • Send a message without having to pay the messenger.

  6. Viral Advertising • The adverts are often denied by the companies whose products are being advertised. • This in turn makes the type of advertising more attractive to an audience – sub viral advertising

  7. Viral Advertising Some useful web sites: • Boreme.com • iFilm.com • Eatmail.tv These will also offer useful links to examples

  8. Viral Advertising Example

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