1 / 11

Spring 2011 European Tours Proposal

Spring 2011 European Tours Proposal. Ellen Latsky Tour Developer-Europe Quest Specialty Travel. Tour Development Goals. Focus on significant experiences Preserve QST values Price tours reasonably Create learning opportunities Offer local guides Provide experts. Tour Strategy Objectives.

zachary-dixon
Download Presentation

Spring 2011 European Tours Proposal

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Spring 2011 European Tours Proposal Ellen Latsky Tour Developer-Europe Quest Specialty Travel "Explore with us...learn from the world"

  2. Tour Development Goals • Focus on significant experiences • Preserve QST values • Price tours reasonably • Create learning opportunities • Offer local guides • Provide experts

  3. Tour Strategy Objectives • Provide low cost tours • Use local transportation • Provide educational experiences • Have meaningful cultural exchanges • Utilize local knowledge of geopolitical history • Provide tours for different physical abilities Aim Higher

  4. Focus Group Data Analyzed

  5. Focus Group Analysis-Findings • Major Findings by Age • 18-35 - look for adventure • 36-49 - seek culture experiences • 50-75 - desire to be safe and comfortable • 45-70 - travel more than other age groups combined

  6. Focus Group Analysis-Trends • Trends for American Tourists • Concern for safety a high priority • Middle East and Asian travel less popular • European destinations more popular than Pacific Islands • Trip destination correlated to trip length

  7. Focus Group Analysis-Conclusions • General Conclusions • Stress safety issues and concerns • Target tours for 45-65 yr. olds • Target economic travelers of all ages • Expand adventure tour offerings

  8. Focus Group Analysis-Program • Focus Group General Statistics • Two groups of 25 • Average age 49 • 42% - men • 58% - women • 60% - professional • 70% - college educated • 40% - consider themselves to be “experienced travelers” • 36% - travel abroad for pleasure at least once every two years

  9. New York Times 2008

  10. Mediterranean Islands Bike TourMallorca Spain A view of the beach along the north side of Mallorca near the village of Alcudia.

  11. Online Survey Results

More Related