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Integrated Marketing Summit 2010

Integrated Marketing Summit 2010. “How Spiders View Your Web Site”. David Burke. davidburke@visualfuture.com. Two views of a website. Computer Screen Visual appearance Graphics Animation Design Usability. Code (Spider) Syntax/Structure DOM – Document Object Model Semantic Signals

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Integrated Marketing Summit 2010

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  1. IntegratedMarketing Summit2010 “How Spiders View Your Web Site” David Burke davidburke@visualfuture.com

  2. Two views of a website Computer Screen • Visual appearance • Graphics • Animation • Design • Usability Code (Spider) • Syntax/Structure • DOM – Document Object Model • Semantic Signals • Code vs Content

  3. The Challenge Can you increase the visibility of interior pages and retain your attractive design?

  4. Lots of important hidden content Navigation links and vehicle brand names

  5. What does the spider see?Not much Spider view

  6. How do you expose internal pages? • Fly out navigation rewritten so links accessible without Javascript. • Alternate content provided for Flash elements by using SWFObject More technical information at: http://code.google.com/p/swfobject

  7. Same navigation design now with “spider friendly” content. Spider view

  8. Original Auto Nation, Home, Find Your Vehicle, Research, Finance & Insurance, Service & Parts, Find a Dealer, By Make & Model, By Vehicle Type, By Payment 17 Words 7 Links

  9. Revised AutoNation, Home, Find, Your, Vehicle, Search, Make/Model, Type, Payment, Price, Watch, Video, Reviews, Research, Compare, Save, How, Much, Can, Spend, Incentives, Rebates, Car, Finance, Insurance, Our, Pledge, Leasing, Financing, Options, Protection, Programs, Apply, Credit, Service, Parts, Make, Appointment, Order, Accessories, Collision, Center, Dealer, Zip, Code, About, Acura, dealers, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, GMC, Honda, Isuzu, Jeep, Rover, Lexus, Lincoln, Maybach, Mercedes-Benz, Mercury, Nissan, Pontiac, Porsche, Scion, Subaru, Toyota, Volkswagen, Volvo, Mitsubishi 74 Words 30 Links

  10. How to see like a spider • See what search engines see • Several free or low-cost tools • Improve your search optimizaton

  11. Web Developer tool How to see spiderable text

  12. Step 1: Disable JavaScript

  13. Step 2: Disable Styles

  14. Step 3: Disable Images

  15. Step 4: Disable Cookies

  16. Step 5: Linearize Page

  17. The Spider’s View of the Page

  18. Several Tools for Firefox Many Add-Ons are free while others may have a subscription fee.

  19. Several Tools for Firefox Many Add-Ons are free while others may have a subscription fee.

  20. Webmaster Control Panels Get information directly from the search engines.

  21. Thank You. David Burke davidburke@visualfuture.com David Burke – VisualFuture – davidburke@visualfuture.com

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