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Integrated Marketing Summit 2010. “How Spiders View Your Web Site”. David Burke. davidburke@visualfuture.com. Two views of a website. Computer Screen Visual appearance Graphics Animation Design Usability. Code (Spider) Syntax/Structure DOM – Document Object Model Semantic Signals
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IntegratedMarketing Summit2010 “How Spiders View Your Web Site” David Burke davidburke@visualfuture.com
Two views of a website Computer Screen • Visual appearance • Graphics • Animation • Design • Usability Code (Spider) • Syntax/Structure • DOM – Document Object Model • Semantic Signals • Code vs Content
The Challenge Can you increase the visibility of interior pages and retain your attractive design?
Lots of important hidden content Navigation links and vehicle brand names
What does the spider see?Not much Spider view
How do you expose internal pages? • Fly out navigation rewritten so links accessible without Javascript. • Alternate content provided for Flash elements by using SWFObject More technical information at: http://code.google.com/p/swfobject
Same navigation design now with “spider friendly” content. Spider view
Original Auto Nation, Home, Find Your Vehicle, Research, Finance & Insurance, Service & Parts, Find a Dealer, By Make & Model, By Vehicle Type, By Payment 17 Words 7 Links
Revised AutoNation, Home, Find, Your, Vehicle, Search, Make/Model, Type, Payment, Price, Watch, Video, Reviews, Research, Compare, Save, How, Much, Can, Spend, Incentives, Rebates, Car, Finance, Insurance, Our, Pledge, Leasing, Financing, Options, Protection, Programs, Apply, Credit, Service, Parts, Make, Appointment, Order, Accessories, Collision, Center, Dealer, Zip, Code, About, Acura, dealers, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, GMC, Honda, Isuzu, Jeep, Rover, Lexus, Lincoln, Maybach, Mercedes-Benz, Mercury, Nissan, Pontiac, Porsche, Scion, Subaru, Toyota, Volkswagen, Volvo, Mitsubishi 74 Words 30 Links
How to see like a spider • See what search engines see • Several free or low-cost tools • Improve your search optimizaton
Web Developer tool How to see spiderable text
Several Tools for Firefox Many Add-Ons are free while others may have a subscription fee.
Several Tools for Firefox Many Add-Ons are free while others may have a subscription fee.
Webmaster Control Panels Get information directly from the search engines.
Thank You. David Burke davidburke@visualfuture.com David Burke – VisualFuture – davidburke@visualfuture.com