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Grenouille

Grenouille. HAZEL. By Daan Wiedenhof & Frederik Knickel Group 8. 12/01/2012. Overview. Current situation Product Introduction Logo Slogan Promotional poster Distribution Future Prospect Conclusion Sources. Current situation. Sales decline in the US and Western Europe

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Grenouille

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  1. Grenouille HAZEL By Daan Wiedenhof & Frederik Knickel Group 8 12/01/2012

  2. Overview • Current situation • Product Introduction • Logo • Slogan • Promotional poster • Distribution • Future Prospect • Conclusion • Sources

  3. Current situation

  4. Sales decline in the US and Western Europe • Annual sales growth < 1.5% • One of world’s largest direct sellers in beauty products

  5. Product Introduction • Which of the five senses is remembered best?

  6. The Perfume • Book by Patrick Süskind • The ultimate perfume • The power of fragrance

  7. Stimulation • Scientifically proven • Pheromones  nose tissue  brains  passion • More desirable and attractive • More sexual attention

  8. Slogan • “Happiness is perfume, you can’t pour it on somebody else without getting a few drops on yourself.” • Happiness is perfume

  9. Distribution • Focus on market share • Fragrance: • Deodorant, hair-, skin- and sun care:

  10. Future prospectPercentage of sales

  11. Improvements Total market share Image Product variety Sales growth

  12. Conclusion • Revolution • Long lasting success • Market leader

  13. Sources • http://www.geo-reisecommunity.de/bild/regular/132485/Die-Duefte-des-Orients.jpg • http://files.tradoria.de/eccf86021a5720419c2505ceb6494d40/thumbs/300/a2/371621456_366371/patrick-sueskind-das-parfuem.jpg • http://1.bp.blogspot.com/-g2CdARWTAzg/TklYSTyvpdI/AAAAAAAAAeg/vzaZLGb1BQ0/s1600/Douglas_Logo.svg.png • http://www.pitchblink.nl/bestanden/ici01.jpg • http://www.aromatiseren.nl/cms/Uploads/logo_bijenkorf1.jpg • http://www.seeklogo.com/images/A/Albert_Heijn-logo-4815EE2145-seeklogo.com.gif • http://arreport2010.ahold.com/assets/images/brand/large/etos.jpg • http://1.bp.blogspot.com/_b9E-VIWhUV8/TRDK9s6fRFI/AAAAAAAAAR8/Fzq90Oc4FOA/s1600/28s6jy8.jpg

  14. FOR YOUR ATTENTION !

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