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Yoda

Yoda. Can’t talk right but can kill you so don’t make fun of him. How did he become Super?. Yoda became a Jedi The force Yoda’s powers are the force Weaknesses are that he is 900 years old. http:// www.youtube.com/watch?v=MFEjcvIRMDo&safety_mode=true&persist_safety_mode=1&safe=active.

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Yoda

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  1. Yoda Can’t talk right but can kill you so don’t make fun of him.

  2. How did he become Super? • Yoda became a Jedi • The force • Yoda’s powers are the force • Weaknesses are that he is 900 years old. • http://www.youtube.com/watch?v=MFEjcvIRMDo&safety_mode=true&persist_safety_mode=1&safe=active

  3. Demographics • Age- 900 • Man- Alien • Married- no • Education- Jedi

  4. Geographics • Lives in Star Wars on Dagobah. • Has an accent but there are no other characters who have that accent.

  5. Pyschographics • Old and Wise

  6. Similar or Different • Most people are not like Yoda because they are not 900 years old and are not aliens. Same with me • This makes the character appeal to consumer’s imaginations

  7. Who owns the rights • Lucasfilms owns the rights to Yoda. This includes George Lucas • 20th century Fox owns the rights to the Star Wars Movies. • Yoda has been used to make PSAs in the past

  8. Products • http://www.amazon.com/Vandor-18-Ounce-Ceramic-Star-Wars/dp/B003VYAHV4/ref=sr_1_2?ie=UTF8&qid=1323279203&sr=8-2 • http://www.amazon.com/Star-Wars-Justice-T-Shirt-X-Large/dp/B002CR78RM/ref=sr_1_7?s=apparel&ie=UTF8&qid=1323279472&sr=1-7

  9. How is Yoda Marketed? • Yoda is marketed by the selling of toys, clothes, movies, books, and other items • Is the mascot for the profitable Star- Wars Franchise. • Novelty Products are very profitable

  10. Some Yoda Products are inappropriate for a school of work environment. http://www.youtube.com/watch?v=BtfejKs_mI4&safety_mode=true&persist_safety_mode=1&safe=active

  11. How would I Market Yoda • I would market yoda much the same way as he is currently marketed • I would create a sitcom called “that’s so Yoda” that will engage a new generation of consumers. • I would sell high end products to appeal to hard core fans.

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